Posts tagged: Retail

Design Entrepreneurs NYC Mini-MBA program — year 3 and gaining momentum!

By , June 14, 2014 9:57 am
DrJoyceBrown DENYC14

Dr. Joyce Brown, President of FIT, welcoming the new designers! Jeannette Nostra, on the Board of GIII & Morris Goldfarb, President, Chairman & CEO of GIII in the background.

The DENYC just had its kick off weekends with intense all-day sessions (you can set your beach calendar to this — it’s always the first two best weekends of perfect weather of the summer — and these dedicated 32 designers are indoors without windows the whole time) — and guess what?
They love it!

ChrisHelm DENYC14

Christine Helm, Coordinator, Enterprise Center, FIT

Each year the faculty adjust the program to customize it to the class and each year the incoming class is further along in their business at the start than the year before. I co-teach growth strategies (with some marketing thrown in).

This year’s group is great. Every designer has a clearly defined niche and their styles are so appealing! I’ll be mentoring bexnyc.com and lalaandsasi.com.

I’m particularly excited about the first fashion tech designer to participate in DENYC!  A handbag that charges your cell phone!  Wait til you see the rest!   On second thought, don’t wait http://www.designentrepreneursnyc.com/participants.html

Look for pop-up shops featuring the alumni especially as the holidays approach.

Check out the program, it’s current students and alumni, http://blog.fitnyc.edu/denyc/

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Alice + Olivia Ready-to-Wear Fall 2014

By , February 14, 2014 12:26 pm

By Lesly Xochmitl & Orialys Coriano, FIT Hot Topics Interns

Alice Olivia inspiration
Alice + Olivia’s Ready-to-Wear Fall 2014 collection depicted garments that are “dark, sexy, and all tied back to a Victorian element,” (just as Bendent previously stated). She was inspired by Benjamin Lacombe’s fantasyland and whimsical illustrations. And accordingly, Bendent named her own fairytale Enchanted: The Search for the Golden Monarch. Bendent explicitly displays characters such as Cinderella or Rapunzel with rich and modern looks. The model portrayed as Cinderella wore a luxurious royal blue gown and for Rapunzel we see her in a vivid green cock-tail dress and matching stockings that read: “Don’t hate a dirty mind, have a sexy imagination.”And, despite the “pure” reputation these characters demonstrate in stories, Bendent adds edge as she styled looks with dark buttons, lavishing black chokers and dramatic black cat-eye makeup touches. Bendet also showcased what she interpreted to be seventies-fashion highlights.  Overall, Alice + Olivia’s designs concentrate on the Victorian era as it was interpreted in the 1970′s.

Fall 2014 Ready-to-Wear Alice + Olivia

Fall 2014 Ready-to-Wear Alice + Olivia

Fall 2014 Ready-to-Wear Alice + Olivia

 

Fashion Week: Fall 2014

By , February 10, 2014 12:12 pm

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider


What starts in the middle and is nine days long?

Fashion week is here and typical of this business we all love – it didn’t start on a Monday and it will go for nine days and nights but to us it is “Fashion Week.”  Of course, the big debate is always about  what is more exciting, the clothes on the runway or the ones on the attendees entering the venues.  And in case you did not know, sadly after the continuity that Bryant Park added with a fairly tight geographic dimension, this season the shows are uptown, downtown, East, West and even in Brooklyn.  Given the weather and the ice and snow in the city, the stiletto crowd is really being challenged. Actually as some of the pictures show there appeared to be more sensible footwear this time than in recent seasons. Of course these shots were from day 1 so we should stay tuned.  The heels may go higher after all, and the getting around to all the shows is going to be very difficult. That to me is unfortunate. A big name designer knows that people will make the effort not to miss no matter where the venue is. Alexander Wang is feeling very Brooklyn these days and has chosen to show there.  But how many lesser known designer shows will get cheated or missed while press and retailers waste valuable time   sprinting from one show to the next? Guess this is our answer to the Olympics!!

For a look at the attendees on the first day check this link out:
http://www.theepochtimes.com/n3/492382-what-they-are-wearing-on-the-first-day-of-new-york-fashion-week/#?photo=1&_suid=139179748308409928465622853598

On a serious note the following WSJ article is a superbly informative piece on the process of putting together a collection, featuring designer Thakoon Panichgul (Thakoon 2/9– 545W 22St/Chelsea) from the point of inspiration to production of the samples which did not start until January 30 because of delays with fabric delivery. Experience what the creative process is and share in the designer’s stress.

 http://online.wsj.com/news/articles/SB10001424052702303496804579365231653157974?KEYWORDS=Thakoon&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303496804579365231653157974.html%3FKEYWORDS%3DThakoon#eos

 

GOOD THINGS TO DO FOR BETTER CONTENT

By , February 6, 2014 10:39 am

Brandpsych logo

Sometimes we need a checklist to remind us of what is important. In the new world of all things “Content,” let’s review:

➢ Emphasize what your products and services do to satisfy your customers’ wants and needs

➢ Don’t market based on YOUR own preferences and behaviors. Think / Be Consumer Centric! Develop and use the number one communications skill of –“I’m Listening,” which indicates that you care if you act on what you are hearing.

➢ Explore customer behaviors and lifestyles and shopper personas. How do customers self-define their personas?

➢ Have customer data that is not influenced by your mindset. This is the customer era – bottom up not top down.

➢ Rely on onsite research to deliver insights into content useful to customers. What will initiate their discovery that you/your brand can help them solve their wants and needs problems?

➢ Good marketing content begins in imitation and develops innovation. The innovation doesn’t have to benefit those who are not your target market. Create specific strategies to focus mainly on loyal customers.

➢ Create your ideas for interactions by engaged-with potential customers

➢ Plan to answer customer questions in Real-Time (or Close-time). Remember – “I’m Listening – hearing – and acting upon your requests.”

➢ Develop intriguing, fascinating, compelling content that draws consumers into your brand’s world. The sense of discovery will bring attention, interest, desire and action (AIDA still applies).

➢ Trust and transparency in content and actions are critical to maintaining a sustainable relationship with today’s customers

brand content Drawing by Art Winters

Drawing by Art Winters

What do we understand and what can we put to use from this review of some of the key elements of Content Marketing Communications?

Let us know what you think…

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Dover Street Market

By , January 27, 2014 2:03 pm

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider

Opps!  Did I say Radio City Music Hall when lauding Saks’ Christmas effort last time?  Clearly I meant Rockefeller Center.

I said we would talk more about Dover Street Market (DSM) this week.  If you are holding out, because the thought of facing east and walking to Lex and 30th in tundra-esque conditions stopped you, you’re forgiven.  Even the heartiest of us “Check out the stores” types hibernated this past week. As soon as the temperature rises check out DSM.   This is an “Alice in Wonderland” located in a neighborhood best described as – no particular reason to go there.  So why go?  Because sometimes it is very hard to explain what avant garde is all about.  It really depends on what your eye is accustomed to.   Many young FIT undergrads (aside from Lady Gaga) will confuse couture for avant garde, i.e., fashion and or any art form presented at the most extreme expression.  DSM from the interior design, use of space and merchandise is a temple to avant garde conceived by Rei Kawakubu, her 3rd DMS project after Tokyo and London.

Most importantly, it is a curated assembly of items from a wide mix of leading experimental extremist designers, representing a global assortment of markets such as Junya Wantanabe and Thom Brown. 7 floors of crazy nooks that as a whole somehow give new meaning to urban anti-fashion chic that breeds trickle down looks at lesser price points. Take the core glass elevator to the top and work your way down.  Make sure you visit the bathroom(s). Seriously. The big challenge when I visited was that one after another mortified men and women came out apologizing that they could not figure out how to flush! Also, the seats, in true Japanese fashion are heated.  This alone might inspire you. Finally, plan to eat at the Rose (a Paris icon) Bakery. Coffee to die for, and a décor and menu to match  “Jabberwocky” surroundings.   http://ny.racked.com/tags/the-racked-38

Entrance to the Rose Bakery at Dover Street Market

Entrance to the Rose Bakery at Dover Street Market

Meanwhile, in effort to clarify the difference between couture level and avant garde:

While not in the same neighborhood, another absolutely must see new store is Balenciaga at 148 and 149 Mercer in Soho. What a contrast DSM.  Having taken over the Balenciaga creative director’s position a little over a year ago, Alexander Wang has spearheaded the building of a green marble and chrome modern temple to luxury that manages to stun and yet in no way dominate the merchandise.  Absolute elegance that will remind you of a museum, yet in no way stuffy.  What an accomplishment. http://blog.contentmode.com/2013/11/the-new-balenciaga-flagship-store-in-soho.html

Now for the question of the week – was Beyonce’s Grammy gown designed by Michael Costello, Avant garde? Couture? Stunning or Slutty? What do you think?

 

 

Christmas 2013 Recap

By , January 20, 2014 12:54 pm

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider

Can you believe that Christmas is over and done with – kindly tell that to the people  who still are lighting up the house and have deflated inflatable Frosty ’s and Santa’s puddled on their lawns.  Don’t you always wonder how someone can come home over and over again and not notice the petrified wreath, the blown out bulbs, the downed deer, etc. as we approach Valentine’s Day.

Meanwhile back to the business of fashion- did you do “the windows?” You know you were supposed to… This is important fashionista holiday behavior, and a ritual that is so NYC.  How would you like to live out there in Shopping Mall America and have no holiday windows to visit?  This year, I did them twice, actually.

If for any reason – illness or a trip to a fabulous location prevented you from walking Bloomie’s to Barney’s, and down 5th, we have some pictures here for you to see.  A recap of Christmas just past.  I am going to give Saks the “This is what Christmas décor  and excitement should  be Award “ The light show on the outside of the building continues to amaze the crowds going to see  the tree right across the street at Radio City Music Hall.  The “Yeti” story that unfolded as one moved from window to window was enchanting for children and yet, sophisticated enough to amuse adults. I read a snarky snipe early in December that alluded to the fact that Saks was playing it politically correct by dodging mentioning Christmas. Oh please, d. if you do, d. if you don’t.  The interior was tastefully stunning, a winter wonderland of branches and ice white lights and all those fabulous accessories. A first class execution inside and out.

WP20140104001web

Also notable – Bendel’s crazy tea party and those fabulous Cartier cats, particularly the one perched on the side balcony.

http://mommypoppins.com/nyc-holiday-windows-2013-macys-saks-lord-taylor-bloomingdales-department-stores-kids

Another new concept– you could get your picture taken on the outside of the Lord & Taylor 5th Ave.  Flagship and have it sent back to you instantly as a text message.  The Christmas miracle is that as of New Year’s it was still working and had not broken down.  Hordes were lined up to do it.  A wonderful opportunity for customer engagement, and needless to say their windows are always so special and classic.  It was a great contrast of old and new and as we have told you before, do not sell L & T short.  Anyone out there a convert or L&T fan?

JOAN LT

The tourists were out in full force all over 5th and Madison by the way, and some of the tour books must recommend that it is important to be as rude as possible when in New York City, too bad about that….

For those of you who did view the windows share your experiences with us, better to think about the visual merchandising  aspects of Christmas 2013 then concentrate on  the business figures, particularly for brick and mortar stores.

Now that we are into the New Year, get yourself to Dover Street Market, Lexington and 30th St., 160 Lex. But don’t look for any signs, look for a great old building and enter on 30th St.  It is one of those too cool to advertise its presence places!  A Comme des Garcons temple to avant garde.  We will share more tidbits about Dover Street with you next week.

 

Are you still the sucker you used to be?

By , December 14, 2013 8:46 am

New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) influence consumers more than ever.  The studies were based on the “compromise” effect – (see NYT article below for the full story) are probably now saying to yourself, ho hum… and why is this news?  Well, it took a while for the establishment to document what most of us already know and practice organically.  However, some of the results of the study suggest that digital feedback in the digital world allows marketers to see what works and what doesn’t – what messages are influencing customers and which ones aren’t.  And they can make adjustments accordingly…and very quickly.  This is all very well and good, and excellent support (although the writers and researchers don’t see it from the customers’ point-of-view, so they are still missing the point) for my position that customer-focused information and insight right from the beginning…pre- advertising/marketing/PR efforts and spending, is more valuable than measuring what works after you’ve spent all that time, money and effort and then correcting it.

http://www.nytimes.com/2013/12/08/business/theres-power-in-all-those-user-reviews.html?smid=pl-share

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Thanksgiving to Personal Shopping

By , December 9, 2013 3:20 pm

By Jove: The Biz Buzz

Aha weekly tidbits for the HT Insider

Ok, so what are they saying?  The Friday after Thanksgiving is no longer black, its charcoal grey? Or is it barely black and now starts at 8 pm on the day before. Wasn’t grey the new black this year, anyway?

According to the WSJ, Tuesday 11/26 black Friday is a retail illusion.  I guess the market expression, “Mark it up to mark it down.” finally traveled from 7th Ave. to Wall St. Article- http://online.wsj.com/news/articles/SB10001424052702304281004579222370781619390

In case you missed the NYT, Sunday 11/21 article “It Takes a Lot of Money to Look This Good” both Emma Sosa and Joan Volpe (FIT Center for Professional Studies) were quoted. The article validates personal shopping as a service and career opportunity.  Kind of reminds me of the old cliché “Does Macy’s tell Gimbel’s?” since the WSJ ran “Really Personal Shopping” on 12/4 underscoring the same theme.   Of course we knew the value of the personal shopper  already since Image Consulting is the longest running Professional Development certificate program. But it is so nice to see top media thinking like us. Article- http://www.nytimes.com/2013/12/01/fashion/Personal-Shoppers-Still-Busy.html?smid=pl-share

At the Retail Marketing Society luncheon on Tuesday 12/4 (absolutely one of the best networking and learning experiences in the market, www.retailmarketingsociety.org) the always profound Robin Lewis told it like it is in retail today “The Retail Future: Landscape or Landmines”. According to Robin the faster retailers embrace an Omni-Channel strategy the better their chances of survival. Pure players will not grow and Amazon is already opening stores.  Robin says the market desperately needs talent who understand Omni-Channel and can adapt decisions and merchandising to multi-formats.  Head’s up all of you taking courses in the Omni-Channel certificate.

Have you noticed? Students in the Color certificate program develop a trend forecast in SXC 260 and try to predict the hottest color for the coming season which is then used for the next Hot Topics catalog.

Guess what color Spring 2014 HT will be???

“Love it or Hate it, a new Pink is coming” the WSJ, Thursday, 12/5 as well as Gawker and several other media sources.  Just remember we’ve known about that color for weeks – it’s a Hot Topic! Article- http://gawker.com/the-2014-color-of-the-year-assaults-eyeballs-everywhere-1477259786

Setlog in the news

By , October 27, 2013 10:01 am

Just how integrated the industry is now was underscored at our 9/27 program. Fashion generalists function better. Read more here: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=153762

Fibre2Fashion (October 11) reported that FIT’s Center for Professional Studies, in association with Setlog Corporation, presented Sustainability and Corporate Social Responsibility in the Global Supply Chain, a seminar held at FIT on September 27. The event addressed the issues facing global fashion brands and retailers who are under increased pressure to know more about every element in the supply chain.

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Socks, Tights, and More!

By , October 22, 2013 7:00 pm

Meet our new Instructor, Fern Pochtar!

She will be teaching SXF 222 Intro to Legwear Design: Socks, Tights and More,
starting October 29, 2013!

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Hi Fern! So, tell us a little about yourself…

I am a graduate of Pratt Institute and have been a professional in the legwear hosiery industry for many years. After working for several corporations designing and merchandising legwear and other accessory items, in 1983, I started a business with a partner and we are still going strong. I’ve traveled all over the world making socks and hosiery and it has been a very fulfilling career.

For those of us unfamiliar with this market, please inform us…

One of the really great things about this market is that there is always a need for the product. The trends can change from one item to another, but but there is always a need for legwear. The most exciting thing about this category is the fun to blend the technology with the creative. Take the course and learn just how creative you can get!

Tell us about a project or accomplishment that you consider to be the most significant in your career…

Before I started my company, I was the designer at Danskin and made the first cotton tights. These have become a basic and classic for everybody’s wardrobe.
Also, starting my own company, SoloLicensing/Legwatch, Inc., after working for others. I understood the technical part of designing which was a unique quality and I felt that I was well respected in the industry and could build a business, which we did.

What will the students learn from your class?

Students will learn how to understand the technical information that one needs in order to detail and design any legwear item and have product come out exactly as they imagined. They will learn the terminology and all phases of the legwear design process.

Thank you and we look forward to your new class!
To register for this new class, please visit http://www.fitnyc.edu/noncreditregister.

 

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