Up to this moment in “cyber news”, the press release has worked as a significant contributor to what we used to call journalism. The press release was able to give reporters and editors at newspapers and magazines – print, and TV, radio — broadcast media […]
Tag: Press Release
EDITORIAL AND PRESS RELEASE – P.R. influence through $$
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial […]
The Press Release — what works, what doesn’t
Before a fashion designer (and most start-ups these days) will turn to advertising or other traditional forms of marketing these days, they are most likely to use PR first. Why? Because of the broad reach and cost efficiencies PR is capable of delivering.So for those […]