In a recent blog post by a PR firm, their primary research determined that the top three reasons a company’s PR efforts fail are: 1. The budget was too small 2. The client had no significant point of differentiation from their competitors 3. The client […]
Tag: PR
More proof of why you should speak to your customer BEFORE you market!
Virginia Dominguez, a consultant, responds to “How come no one wants to speak to the customer BEFORE they do marketing” with this case history/anecdote: “This is a good point…I was just watching a video, last night, where Jack Canfield (Chicken Soup for the Soul) pointed […]
Are You Really Ready to Succeed?
I recently finished a PR job for a small client. They wanted to get the word out about a new product and hired me as the external PR person on a very limited budget. In addition to me, they used internal staff as well as […]
GUERRILLA MARKETING
FOUR WHAT-NOW CREATIVE STRATEGIES You say Guerrilla, I say Viral, he says Flash Mob, and she says Crowd Sourcing … Maybe we should say: “Let’s call the whole thing off”? But, the proverbial genie is out of the bottle and we can’t stop the race […]