Tag Archives: PR

Good Advice

PR is always good…you can never start too early!

http://www.flacksrevenge.com/2013/06/splash-of-good-pr-helps-startups-swim-with-sharks-and-get-funded.html

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Don’t Create Your Own Missed Opportunities

I just saw Janet Falk’s blog on how she managed a placement for one of her clients and it made me mad and sad.  Not about Janet.  She does a great job.  But about a company that I ran into a few years back that has an amazing story  and results from a new kind of toothpaste. I’ve used the product (the company was smart enough to hand out, nicely packaged I might add, samples at a bootcamp/pitch fest).  The “toothpaste” stops bleeding gums, actually heals gums, and stops all other kinds of gum and related ills.  So why has no one ever heard of it?  Because senior management of the company doesn’t believe in marketing or PR. Marketing directors come and go but can’t get senior management to invest in their own success.  So many startups don’t understand the $$$ ROI power of marketing and PR.  And if they manage to stay on the market at all, it’s because of a tiny amount of traction they’ve built. Most companies fold.  Companies with good ideas and great products, like this toothpaste. Make sure you’re not one of them.

http://us6.campaign-archive1.com/?u=c87b80819a244b029786430f7&id=42f8a35dee&e=eddcb40635

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

10 Trends for Better Marketing and Results in 2013

Everyone loves top 10 lists.

So now that we’re ending the first quarter of the year…here’s some helpful directions to focus on in your marketing and business (they are in no particular order of importance)

1.       Integrate your marketing
As much as everyone would really love “the answer” and that it be just one thing…social media is the “one” at the moment…that’s just not how marketing works. Marketing is an eco-system that includes social, PR, collateral, branding etc.

2.       Put in a call to action in every piece of marketing you do
This may sound self-serving but it actually helps direct the customer to the key next steps in order to buy your product or otherwise engage with you.

3.       Create content that is valuable to your customers
This includes helpful tips and case histories that will help move the prospective forward to become a customer.

4.       Communicate
Tweet, blog, get your voice out there and heard.  I posted a jobs graph from another source a while back and suddenly it’s been “Pinned” by dozens of people on Pinterest. Who knew?

5.       Do primary research with your customers
Ask them open-ended questions about what’s important to them about your product or service and what will drive them to buy it.

6.       Listen to your customers’ answers
The information may be different from what you expected. Welcome the face that you do not know it all and keep your ego out of it.

7.       Follow-up after the sale
Thank your customers. If they have feedback (which you should solicit) listen to it and if something is wrong, make changes or otherwise implement their feedback.
Follow-up again.

8.       Identify your influencers
Build a relationship with them either on-line or in person.

9.       Brand yourself, your product, your company
Remember, you are your brand.  Use experiences and stories to help with brand identification. Your customers will also help you create your brand.

10.     Write better subject lines
It’s a crowded, competitive world out there…make sure your communications are opened.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.