Tag Archives: Michael Kors

Spring Trends 2015

Written by: Intern Oaishe Khandoker

Spring is here and many trends have been spotted in recent fashion shows. As the cold weather is ending, and flowers blossoming, many trends represent the beauty of spring.

Michael Kors Spring 2015 Ready to Wear

In Shanghai, designers manipulate fabric to create texture, volume and completely transform them. Similarly, texture is shown in fabrics in Tokyo, where 3D fabric flowers are placed on garments. There are a variety of flower placements, such as oversized repeats, decorative application, varied scales and scattered. This trend has also been seen on the runways shows on Rebecca Taylor and Michael Kors. Florals have also been detected in embroideries on sheer fabrics to resemble delightful gardens.

Alberta Ferretti Spring 2015 Ready to Wear

Another trend that has been spotted in many runway shows is nude colors, which have been inspired by the light hues of makeup palettes. These colors are soft and sophisticated and are perfect for spring for sheer and silky satin clothing. Some designers to use cosmetic nudes are Sharon Wauchob, Haider Ackermann and Vionnet. Sheer fabric is also used by itself in many runway shows as well as with embellishments to create movement on a barely there fluid surface. The sheer fabric trend uses light silks and layering with chiffon to help achieve a feminine look. Sheer fabrics are also combined with knit fabrics, such as ultra fine silk, mohair and viscose blends to create a pattern suitable for the spring weather.

Floral designs, either done in fabric manipulation or actual application of 3D flowers are used frequently to resemble spring’s blooming flowers. Fabrics for spring 2015 are also breathable materials. Even knits that are used are thin and combined with sheer pieces. These trends for spring 2015 are light and feminine; perfect for the spring weather.

 

#FallingInLoveWith Michael Kors on Valentine’s Day

WHAT’S TRENDING

 
Michael Kors #FallingInLoveWithWith Valentines Day right around the corner, Michael Kors is launching a digital campaign utilizing Twitter and image sharing platform, Instagram across the various digital platforms that they manage.

The goal of the campaign is to increase conversation about what they are falling in love with this Valentine’s Day, whether it is with people, places or apparel on their current social media platforms with a strong emphasis on Twitter and Instagram. The brand’s #FallingInLoveWith hashtag not only focuses on the emotion toward the actual holiday, but also provides an outlet to advertise products through Michael Kors’ point of view.

There are a few components to this digital campaign. First is the hashtag #FallingInLoveWith, was introduced on Twitter and the Brand will be engaging in a week-long live chat series starting Feb. 6.

They will also be focusing on their Blog ‘DestinationKors’ as well as their Facebook page as major engagement components to encourage as well as continue the conversation.

Michael Kors is also focusing on the bringing the online opportunities to an in-store component by making sure that the campaign translates to 20 branded stores, where they will have a special window display for the Valentine’s Day campaign.

This campaign embraces emotional shopping, with the lust of the product line.  This time of year a vulnerability towards the way consumers approach shopping, and this approach could be quite endearing and appreciative.

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