Actually you should have started in October but if you didn’t, then now’s the time. No more procrastination.
The beauty of planning is that you know when opportunities (others or the ones you make for yourself) are coming up, you actually schedule them and you can prepare for them. If you can’t do this yourself, then find someone to work with who can. It’s not that difficult.
Janet Falk will be giving tips on media planning (for non-profits but these tips will work for you as well) on the radio. If you miss her live, you can still hear the broadcast.
Check out her blog:
Why you should have started planning in October: