Today’s guest blogger is Dev Das, Founder of Expleo Insight, a consulting and market research company specializing in emerging biotech and pharma (see bio below). Dev has several years of experience in big pharma as well as running his own business so he understands the challenges and needs […]
Tag: market research
Make your company grow…listen to your customers
Market research – I’m referring to primary market research — takes time and energy and sometimes money. But the results are amazing and don’t cost nearly as much as the time, energy and money you will waste by NOT doing it. When you ask open-ended […]
10 Trends for Better Marketing and Results in 2013
Everyone loves top 10 lists. So now that we’re ending the first quarter of the year…here’s some helpful directions to focus on in your marketing and business (they are in no particular order of importance) 1. Integrate your marketing As much as everyone would really […]
Social Media week – observations and a guest blogger on those observations
Social Media week was full of fantastic events with different experts in various sectors. The networking was great because each venue had different people to meet and multiple points-of-view. There were two global takeaways I had from the events I attended. · The first is […]
How come no one wants to speak to the customer BEFORE they do marketing?
Seth Godin, marketing guru, in a recent blog talks about the three circles of marketing radiating outward: 1. The outer circle: Take the information about the product that is given you and promote the hell out of it. 2. The middle circle, which has more […]