Recent articles suggest that there is so much information being gathered about customers and spending and everything else you can think of, that the need to do traditional market research is starting to fall by the wayside. Data will give you all the information you […]
Tag: market research
Are you still the sucker you used to be?
New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) […]
How a clothing line moved itself from product to brand
Here’s a really great case history about how a fashion company used customer-focused market research and marketing. The TwirlyGirl clothing line polled their customers about the feelings/descriptive words that identified the clothing to them. They took the results, which when all combined generated a single […]
Your corporate identity…get it right the first time
Part 1: Focus on your logo Every company should start out with minimal corporate IDs or branding – logo, name, tag line (value proposition), design templates and color palettes. There should be a template developed that shows how these items are used (in larger companies, […]
Are You A Design Entrepreneur?
The second (annual I hope) Design Entrepreneurs NYC program came to an amazing finale Thursday evening September 26 with the announcement of two winners of cash awards of 1st place- $25,000 and 2nd place- $10,000. Becca McCharen owner of CHROMAT (chromatgarments.com) placed first in the […]