Posts tagged: Licensing

Licensing – Signing the deal is just the beginning

By , October 26, 2013 9:24 am

A licensing agreement is like any other legal agreement.  You can’t just sign on the dotted line and fold up the agreement and put it away for safe keeping. Like a relationship, you must nurture all the parties involved.  It’s a living, breathing and highly dynamic bond.  Sure you’ve agreed to amounts, the frequency of payments, milestones, if any, and all the other details.  But, as in life, things happen.  What happens if one party doesn’t reach the milestone?  Or goes bankrupt? What if there are manufacturing or shipping delays?  What if the product composition or the amount of product isn’t exactly what you agreed upon?  And, probably most commonly, what if the personnel change or the license gets shifted from the original department into some other department’s bailiwick? Yes, the license should cover most of these possibilities but sometimes things come up unexpectedly.

This is why, whether you are the licensor or licensee, it’s really important to develop and maintain your relationship with the other party since both fates might depend on it.

The Licensing Executives Society’s upcoming meeting deals with a lot of these issues.  The focus will be on pharma, since that’s the 800-pound gorilla in the region.  However, if you attend, there will be lots of valuable information to gleam. Here’s the link:

http://us1.campaign-archive1.com/?u=2d4d04d50b85ccc79f5b5b933&id=173b67560e&e=

Here are some other examples of what can happen with copyrights, license rights etc.

http://kateharperblog.blogspot.com/2009/08/how-to-protect-your-assets-in-licensing.html

http://www.cracked.com/article_19683_6-terrifying-user-agreements-youve-probably-accepted.html

http://www.hrfmlaw.com/img/articles/The_IP_License_Agreement_A_View_from_5_000_Feet_article_370958.pdf

My parting suggestion:  Start a relationship with an Intellectual Property attorney who you trust.  It’s always important to have a trusted and knowledgeable partner on your side.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Licensing Class

By , April 24, 2013 1:34 pm

Great line-up of expert speakers for my licensing class which starts tomorrow!

Licensing is a great source of primary or additional income for your product(s).  Learn the basics about how to navigate the world of licensing in four weeks!  And get the lowdown from people who live licensing!

My guest speakers this term will be:

David Kalow – An Intellectual Property attorney with fashion product experience
Arnold Burstein – A Licensing Agent who knows all the in’s and out’s of the licensing world and is the Chair of the NY Chapter of the Licensing Executives Society
Serena Godwin – Licensing Manager, Natori and (surprise guest speaker?)
Nathan Fleisig – An FIT faculty who specializes in licensing names and products
Outerstuff:  Director of Licensee Global Social Compliance, and an FIT faculty member.

It’s not too late to register!
CEO 035 (55A) Licensing
Thurs., April 25, May 2, 9, 16
6:20-9:10pm

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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