Louis Vuitton has recently collaborated with Japanese artist Yayoi Kusama on a handbag collection and is raising awareness with a mobile application that uses augmented reality and photo sharing.
The Louis Vuitton Kusama Studio iPhone app allows users take photos of images around them and apply an effect called visions to transform them into Ms. Kusama’s artwork. Users can share them on a public gallery as well as social media platforms.
Yayoi Kusama began as an avant-garde painter in Tokyo in the 1950s. She became a figure in New York’s contemporary art scene in the 1960s. Her style is a cross between pop art, surrealism and minimalism.
This strategy is a combination of simplicity meets innovation, which augments and transform photos into Kusama’s lens.
The app lets users imagine a person or object covered with dots or reinterpreted as abstract waves, as inspired through Ms. Kasama’s artwork. It is available for free in Apple’s App Store.