Posts tagged: Industry Events

Pet Fashion Event

By , March 21, 2013 10:35 am

Entrepreneur & Small Business Forum

By , March 9, 2013 11:08 am

I’m looking forward to sharing a strategy that has worked for all my clients.  I talk about how you can get into the heads of people you want as clients and make the sale.

———

Client Acquisition Strategies for Startups
Educational Lecture Events – Thursday, 3/21/13

Sandra Holtzman, Serial Entrepreneur
David Schmidt, Strategic Advisory Services

The lecture will focus on the following topics:
● Business Tools to create initial awareness about your concept or product
● How to build a client base from scratch, even if you are new to the startup field
● Establishing communication networks for your new business to maintain media coverage

When:
Thursday, March 21, 2013
5:30 PM to 8:15 PM

Where:
Lee Hecht Harrison
200 Park Avenue, 26th Floor
MetLife at Grand Central, New York, NY, 10017

More info: http://www.angenadvisors.com/8.html


Sandra Holtzman teaches CEO 035: Licensing.

She is the author of Lies Startups Tell Themselves to Avoid Marketing.


Just say yes…to networking

By , March 2, 2013 9:12 am

A lot of business (particularly service businesses) is done by relationships.  Chemistry is one factor that helps to foster those relationships. Sharing an experience is another. That’s why networking is important.  (Yes online networking is important as well and chemistry and experience sharing occur there also but my focus in this post  is on in-person networking encounters).

Now, don’t just jump up and run to the nearest networking events – there are too many each day. So you have to be selective.

Here are some tips that work for me on events:

  • Select events that interest you – it’s easier to start conversations and ask questions of panels if you’re interested. Also once you’ve asked questions, people are aware of you and may approach you after the panel.
  • Stretch – go to an event that’s geographically different – cross the river –  if you’re in Manhattan, go to Brooklyn or New Jersey. I’ve gone as far as the outer suburbs of Philadelphia.  I was in a networking event in Newark, and had the opportunity to meet Christine Quinn, President of the New York City Council, and chat with her for a  few uninterrupted minutes – I might not have been able to do that in a Manhattan venue (especially in her district) because when she’s local, everyone wants to meet her.  A few months later, I ran into her again at another event and she recognized me – we chatted again and I was connected to her chief of staff for ongoing communication with her. Valuable connection.
  • Use social networking to find out which events are high quality.  Sometimes someone in the know will offer you a discount to the event. Almost always someone will direct you to a good event and maybe even one you hadn’t heard of before.
  • Get to the event early – I often wind up speaking with the guest speaker or panelists prior to the event before anyone knows who they are – after the panel, they are usually surrounded by lots of people.
  • Go no matter how you are feeling – sometimes just walking in the door without any expectations brings nice surprises.
  • Don’t expect to meet everyone.  That results in lots of business cards in the trash later.
  • Networking is not limited to a time and place – I know colleagues that got business by chatting while waiting on a long line at a professional meeting. Here are some other networking ideas http://adminsecret.monster.com/benefits/articles/1211-alternative-places-to-network

In my entrepreneurship classes, I sometimes run into an individual who is shy and says they can’t network. There is one universal answer: “get over it!”   If you are starting a business, the single most important factor in the business is you  — YOU ARE YOUR BRAND.  You must get out there and network because people are buying you.

Here are some more tips on how to make your networking succeed: http://www.huffingtonpost.com/paul-bernard/six-tips-how-to-network_b_1954824.html

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Fashion Week

By , February 11, 2013 3:44 pm

Want to follow Fashion Week but don’t have the time to look at all the shows?
You can follow our Fashion Week Pinterest Board, updated daily!

Fashion Week Pinterest Board

Ibirori Celebration

By , December 12, 2012 8:02 am

A great networking opportunity for students interested in international development, African fashion and social enterprise.

Indego Africa IBIRORI 1212

EMERGENCY RELIEF SEMINAR FOR ARTISTS

By , December 11, 2012 12:09 pm

CEO instructor, Susan Schear, will be speaking at:

EMERGENCY RELIEF RESOURCES & INFORMATION SEMINAR FOR ARTISTS
THURSDAY, DECEMBER 13, 5-7PM
CUE Art Foundation will host an information & resources seminar for artists who have been affected by Hurricane Sandy. The event is free and open to the public, though space is limited and will be on a first-come, first-served basis. For more information, please go to http://www.cueartfoundation.org/man.html.

 

Upcoming Events

By , November 14, 2012 12:05 pm

Lectures and Book Signings

Rad Hourani Five Years of Unisex ~ Rad Hourani
Thursday, November 15, 6 pm
Katie Murphy Amphitheatre
Fred P. Pomerantz Center, first floor
Join Rad Hourani for a lively presentation of his unisex fashion creations. Since 2007, he has been designing clothing he describes as “gender-agnostic,” working mostly in black and white to create a true unisex look. Mr. Hourani’s photographs have been shown at the Galerie Joyce on the Palais Royal in Paris, and are collected in a book he published in collaboration with Mykromag.

The Color Revolution The Color Revolution ~ Regina Lee Blaszczyk
Tuesday, November 20, 6 pm
Katie Murphy Amphitheatre
Fred P. Pomerantz Center, first floor

Join historian Regina Lee Blaszczyk for a fascinating look at her book The Color Revolution, which explores the often unrecognized role of the color profession in consumer culture. Ms. Blaszczyk will explain color forecasting and show how “color engineers” help corporations utilize color psychology. A book signing will follow the lecture.

M. The Civilized Years 1983-1989 M: The Civilized Years, 1983-1989 ~ John Tinseth
Thursday, November 29, 6 pm
Katie Murphy Amphitheatre
Fred P. Pomerantz Center, first floor

John Tinseth is an ex-deputy sheriff, ex-paratrooper, ex-park ranger, and author of the men’s style blog The Trad. Join him for a presentation of his book, M: The Civilized Years, 1983-1989, which collects the best of M magazine. M featured fashion and styling advice for men from Ralph Lauren, Calvin Klein, Perry Ellis, Alexander Julian, and many others. It also documented New York’s urbane, upper-class lifestyle, covered the best restaurants and the wildest bars, and featured articles about how to find the perfect tailor, as well as the perfect wife.

For more info, visit The Museum at FIT.

 

 

Interesting Article & Event

By , November 10, 2012 11:01 am

Interesting Article:

Venture Capitalists and Investors
http://onstartups.com/tabid/3339/bid/91669/Surprising-Insights-From-HubSpot-s-35M-Mezzanine-Round.aspx

 

Interesting Event:

Hatchery – Are You Serious? – November 14, 2012
Wednesday, November 14, 2012 from 6:00 PM to 8:30 PM

http://ays1114.eventbrite.com/#

The Hatchery invites serious entrepreneurs to take part in its next open pitching event on Wednesday evening, November 14. Presenters will have five minutes to pitch their product or startup to a panel of angel investors. The panel will provide candid feedback and guidance on steps to improve the pitch for actual investor presentations. Further, the panel will provide opinions on whether the products or firm are commercially viable. Typically, panelists have seen hundreds of pitches from startup firms, and have a good feel for the ability of a new company to create a successful launch.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

What I learned from judging a $250K business plan contest… that might help you write yours.

By , October 20, 2012 11:21 am

This past summer I had the great pleasure of being a judge for the Chase Manhattan and Living Social “Mission Small Business” contest.  During that one week, I (and other judges each) reviewed about 600 business plan concepts. (About 70,000 responded.) There were 12 winners each receiving $250K.

First, almost all the plans fell into the middle range meaning they were good solid plans but didn’t stand out in some special way.  There were a few that were just plain confusing so much so that in some cases the name of the business was never mentioned, or I was left guessing what exactly the business was/did.

The ones that stood out, however, made sure that they answered all the questions asked in the entry information.  One of the key points that separated the winners was their passion which came across into the written word.  Another was their story…storytelling is very important because it draws the reader into your world and let’s them experience it.  Also important, and part of their stories, was how they overcame or were overcoming obstacles and their strength and tenacity to keep going no matter what.  One of the requirements was how the business contributed to the betterment of their community…and by that I mean not just writing a check to the local charity but actually having a positive impact on their local community. This included  job creation, another  very important factor.  Each of the 12 winners had all of these elements.

A word of caution…no funder wants to hear that your use of proceeds will go to retiring debt.  Unfortunately, no one cares about your past…they are funding your future.

When you’re asked or tasked with submitting a business plan, make sure to include all these aspects – they will help you stand out from the pack.

For details of the plan, names of the winners, and interviews with two final judges, one of whom was a sponsor, please visit the links below.

http://www.thestreet.com/story/11669958/1/chase-and-livingsocial-award-12-small-businesses-250000-grants-totalling-3m-through-the-mission-small-business-program.html

http://foundationcenter.org/pnd/news/story.jhtml?id=389700003

 

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Retail Forecast: Christmas 2012

By , October 12, 2012 10:08 am

Christmas 2012 Retail Forecast

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