Tag Archives: Image Consulting

Make that interview, meeting, pitch a success

Recently, as an entrepreneur panel and pitching event was winding down (http://www.levin.suny.edu/innovateny/), I found myself chatting with some entrepreneurs who were anxiously discussing a big pitch they had the next morning. One woman asked if the clothes she was wearing would be okay for the pitch. She was surrounded by a small group of business experts. Everyone offered her advice…change your blouse…the skirt works…maybe you should wear a suit and not be so casual even if you’re pitching the entertainment industry…etc. I finally leaned in and said quietly, “wear what you feel comfortable in…you don’t want to worry about your clothing when you’re doing a presentation.” A look of relief washed over the entrepreneur’s face.

There was more of an exchange on multiple topics and again near the end I made a suggestion…” remember, if the audience interrupts you with questions go with the flow and answer them. Don’t worry if you don’t get back to your presentation. This is more important.” So many presenters answer a question (some don’t even do that) and instead of going back and giving the audience (in the case of investors, they are usually the ones directing the conversation) your canned presentation, let them lead you to where their interests lie. First, it shows you are flexible and connected to the conversation. Second, is says that you are not rigid and insisting on the presentation. The purpose of being prepared is so when this sort of thing happens, which is virtually all the time, you can go with the flow.

More useful tips are offered by David Holloway, management consultant http://sangira.com/wp-content/uploads/2012/10/WPPDF-Entrepreneur-Pitching.pdf and by Entrepreneur with some serious tough love advice http://www.entrepreneur.com/article/201826

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Dressing Sweeter

Written by Danielle Covington, FIT Hot Topics Intern.

Spring 2013’s ready to wear collections can been summed up as one thing, an utterly fabulous sugar shock! Labels such as Betsey Johnson, Alice & Olivia, Philosophy and more have blazed the runways with sweet looks sure to hit the spot. I’ve taken the liberty of matching up these sweet looks with their sugar filled soul mates to bring you a refreshing look at what will be coming up next season. Let’s see how some designers approached “Dressing Sweeter”.

Alice & Olivia

Alice & Olivia demonstrated a sassy sweet tooth for the spring season. This line is full of vibrant playful colors that bring 60’s glamor back with a vengeance.

One of A&O’s new looks capitalizes on the lush vibrant blue we’ve all come to know and love.

M&M’s come in an array of colors, but if willing to be bold you can make mouths water too.

blue M&M's
blue M&M’s

alice and olivia blue dress
Alice and Olivia blue dress

 

Pop quiz! What’s the most precious jewel in the world…rock candy! Lemon to be exact. This vibrant canary yellow dress has a seductively sweet sass sure to make your lips pucker.

rock candy
rock candy

Alice and Olivia yellow dress
Alice and Olivia yellow dress

Red has always been a tempting color, but when paired up with cake and cream cheese frosting, you’ve got a timeless classic! Just to stay contemporary we’ve lessened the serving size to a mini skirt and perched it on top of a lollypop. Who needs your grandmother’s cake dome, you’re a sexy display all by yo bad self.

Red velvet cake pops

Alice and Olivia dress
Alice and Olivia dress

Alexander McQueen

Black liquorish isn’t for the faint of heart!

black liquorish
black liquorish
Alexander McQueen black dress

Philosophy

Philosophy took a more angular modern approach to their line, lots of patterns and prints. The juxtaposition of color in this line is fairly reminiscent to the hard candy.

This lovely blue and tan combination hugs the body gently enough to show off a feminine figure but not restrict or over exaggerate it. The beautiful curve this outfit creates is reminiscent to that of ribbon candy. Neither are over powering nor understated.

ribbon candy
philosophy

 

Peppermint is as versatile as it is tasty. We use it all year round, then in December we change its shape to a cane with pinstripes and all of a sudden its everywhere you go! When I think of peppermint candy I think of freshness and holiday joy. ‘Tis the season, to be a hottie. But, then again every season is.

peppermint

Philosophy
Philosophy

Zadig & Voltaire

This outfit by Zadig & Voltaire is no juicy contradiction

star bursts
star bursts

zadig-voltaire
zadig-voltaire

Betsy Johnson

Betsy Johnson is known for producing fun and flirty lines, so it’s no surprise that she is featured as one of our sassy sweet designers.

This perfectly pink pastel looks light as air and fluffy just like one of my favorite sweets, cotton candy. Honestly it’s a wonderfully playful look that sends a delicate yet spunky message.

cotton candy
cotton candy

Pink dress
Pink dress

 

pink and blue taffy height=
pink and blue taffy

dress height=
dress

If you’re like me then you’ve got a sweet tooth that can’t be satisfied with just one confection. Well you and I don’t have to worry; Betsy Johnson has taken care of everything. Just go for the whole candy shop!

After you’ve gone through your fashion sugar shock, unwind with some Pepto-Bismol to ease the tummy ache.

pepto
pepto

pink
pink etro