Tag Archives: Image Consulting

Thanksgiving to Personal Shopping

By Jove: The Biz Buzz

Aha weekly tidbits for the HT Insider

Ok, so what are they saying?  The Friday after Thanksgiving is no longer black, its charcoal grey? Or is it barely black and now starts at 8 pm on the day before. Wasn’t grey the new black this year, anyway?

According to the WSJ, Tuesday 11/26 black Friday is a retail illusion.  I guess the market expression, “Mark it up to mark it down.” finally traveled from 7th Ave. to Wall St. Article- http://online.wsj.com/news/articles/SB10001424052702304281004579222370781619390

In case you missed the NYT, Sunday 11/21 article “It Takes a Lot of Money to Look This Good” both Emma Sosa and Joan Volpe (FIT Center for Professional Studies) were quoted. The article validates personal shopping as a service and career opportunity.  Kind of reminds me of the old cliché “Does Macy’s tell Gimbel’s?” since the WSJ ran “Really Personal Shopping” on 12/4 underscoring the same theme.   Of course we knew the value of the personal shopper  already since Image Consulting is the longest running Professional Development certificate program. But it is so nice to see top media thinking like us. Article- http://www.nytimes.com/2013/12/01/fashion/Personal-Shoppers-Still-Busy.html?smid=pl-share

At the Retail Marketing Society luncheon on Tuesday 12/4 (absolutely one of the best networking and learning experiences in the market, www.retailmarketingsociety.org) the always profound Robin Lewis told it like it is in retail today “The Retail Future: Landscape or Landmines”. According to Robin the faster retailers embrace an Omni-Channel strategy the better their chances of survival. Pure players will not grow and Amazon is already opening stores.  Robin says the market desperately needs talent who understand Omni-Channel and can adapt decisions and merchandising to multi-formats.  Head’s up all of you taking courses in the Omni-Channel certificate.

Have you noticed? Students in the Color certificate program develop a trend forecast in SXC 260 and try to predict the hottest color for the coming season which is then used for the next Hot Topics catalog.

Guess what color Spring 2014 HT will be???

“Love it or Hate it, a new Pink is coming” the WSJ, Thursday, 12/5 as well as Gawker and several other media sources.  Just remember we’ve known about that color for weeks – it’s a Hot Topic! Article- http://gawker.com/the-2014-color-of-the-year-assaults-eyeballs-everywhere-1477259786

Gentlemen’s Vintage Clothing Show and Sale

This looks to be an interesting event!
If you go, please let me know how it was.

Gentlemen’s Vintage Show and Sale

 

Interested in Menswear classes? Check out:
SXF 325 Men’s Image Consulting with Style
SXF 335 Fit, Balance, and Proportion Fundamentals for Men’s Image and Styling
SXF 340 Most Iconic Menswear Milestones in Fashion History
SXS 330 Fashion Styling for Men

 

Make that interview, meeting, pitch a success

Recently, as an entrepreneur panel and pitching event was winding down (http://www.levin.suny.edu/innovateny/), I found myself chatting with some entrepreneurs who were anxiously discussing a big pitch they had the next morning. One woman asked if the clothes she was wearing would be okay for the pitch. She was surrounded by a small group of business experts. Everyone offered her advice…change your blouse…the skirt works…maybe you should wear a suit and not be so casual even if you’re pitching the entertainment industry…etc. I finally leaned in and said quietly, “wear what you feel comfortable in…you don’t want to worry about your clothing when you’re doing a presentation.” A look of relief washed over the entrepreneur’s face.

There was more of an exchange on multiple topics and again near the end I made a suggestion…” remember, if the audience interrupts you with questions go with the flow and answer them. Don’t worry if you don’t get back to your presentation. This is more important.” So many presenters answer a question (some don’t even do that) and instead of going back and giving the audience (in the case of investors, they are usually the ones directing the conversation) your canned presentation, let them lead you to where their interests lie. First, it shows you are flexible and connected to the conversation. Second, is says that you are not rigid and insisting on the presentation. The purpose of being prepared is so when this sort of thing happens, which is virtually all the time, you can go with the flow.

More useful tips are offered by David Holloway, management consultant http://sangira.com/wp-content/uploads/2012/10/WPPDF-Entrepreneur-Pitching.pdf and by Entrepreneur with some serious tough love advice http://www.entrepreneur.com/article/201826

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.