Posts tagged: Graphic Design

How would you like your graphic design? (You may pick two).

By , February 2, 2013 9:37 am

graphic design

These days you’re really lucky if you get two. This is a humorous approach to the magical solutions to the business problems so many clients want and have convinced themselves actually exist (these clients want all three of the big circles).  Clients who are desperate for new business and don’t want to wait.  Clients who are not business savvy. There are plenty of service providers out there who cater to the magical solutions (mind you, they don’t get results, they just cater).

I’m not one of them.

I was just interviewed by a potential client who has a service business.  She wanted half a dozen new clients in two months or less. Someone told her she could achieve this through hiring a resource to fix or improve the SEO on her website.  And maybe moving the website over to WordPress which has a fairly impressive (and free) SEO scheme that comes with websites and blogs that are created there.  The client was all set to click her heels and say “there’s no place like home.”

Then she  met me.  And I presented reality.   Uh oh.  Reality like SEO is part of a larger strategy to get attention.  A strategy which might include blogging, being published and referenced online, doing your own social networking. Next I explained that moving your existing website over to WordPress is not a simple migration process. Sure, you have all the templates, but I explained you still needed to have a designer work on it for you and you need a strategy of how to present your information in the new format (with many more choices of options). Reality like there’s no magic bullet.  And no designer on earth makes Dorothy shoes.  And that maybe, just maybe, her goals were a tad unrealistic.

She really didn’t want to hear this.  Oh she was polite alright but I knew what she was thinking – she couldn’t hide her disbelief that she couldn’t just push one button and make it all happen.

How to separate the magical wishers from the business

So knowing this, I moved on to the deal closer or breaker items that I use to weed out shoppers who want a magical solution as opposed to the real business world which I operate in.  I said I would send along my standard contract (where the client agrees to provide me with the information I need to do my job and also agrees to pay me and I agree to do my job within the time frame and estimate I provide).

And I also said I would charge for my estimate.  It takes time and strategic thinking to figure out how to solve the problem so you can estimate each item that will need to be done – this is called work product. The estimate is part of the solution (or roadmap) to the project.  So I’m working to create the estimate but I also know if I give the person an estimate for free, then I’ve done the hard work of figuring out how to get the results they need. They can then take my estimate and hire someone else (without a strategic brain) to execute it.  This is the second reason I charge for my estimates – to avoid this situation.

A day later, I got a very nice thank you note and was told the prospect wanted to interview lots of other people.  I have likewise replied very politely and wished them the best.

At some point I’m sure you’ve been on each side of this relationship.  No matter what side of the equation you find yourself on, make sure you don’t succumb to the magical thinking mindset.


Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.


By , December 11, 2012 12:09 pm

CEO instructor, Susan Schear, will be speaking at:

CUE Art Foundation will host an information & resources seminar for artists who have been affected by Hurricane Sandy. The event is free and open to the public, though space is limited and will be on a first-come, first-served basis. For more information, please go to


New Digital Aesthetic = Pure Genius

By , August 27, 2012 8:31 am

Written by Chelsea Candelario, FIT Hot Topics Summer Intern.

While browsing through, I came across three collections of Fashion Forecast. I was completely drawn by the detailed clothing that matched the similarity of objects and themes. New Digital Aesthetic, Next Nature, and Neo-Geo all present a different side of something completely out of the ordinary and new for Spring/Summer ’14.

One of the collections I looked into was New Digital Aesthetic. They were inspired by the online culture of design. The digital ideas are put upon the construction and colors of the designs. Four themes that struck out with N.D.A are Preppy Pixel, Digital Fantasy, Cyber Strange, and Chemical Cartoon.

Preppy Pixel present designs that look like it could have been created on a computer. It brings on a ‘nerd quality’ giving colors that are simple such as black, white, blue, and grey.  Most of the attire consists of suits and layered women wear.

However, as I go through the slides, the theme shifts. It becomes more colorful. Blue, green, and red come together like I never seen before. The colors are either coming together or staying independent. The frequent show of blocks and pixel-like shapes still make their comeback to present the modern world of technology quality.

As I looked through Digital Fantasy, I stepped into a world unlike my own. The designs are out of this world. It starts off with bright neon colors and move to serene pastel colors. Fabrics such as wool and sheer become used for a two-piece assemble, over the knee dresses and complicated shirts. Characteristics of technology inspire the intricate details of these garments to bring out a unique feel of living in the digital 21st century.

Cyber Strange lives up to its name. Sleeveless suits and open up heels have presented themselves on the slides.  At first, I was confused and wondering why would anyone want to wear that? Then I sat back, a smile on my face, and think ‘This is Fashion after all’. This theme breaks all the rules of understanding where and how it was made. It’s the art portrait you enjoy, but can’t quite understand.

Chemical Cartoon is the last theme to N.D.A. It’s like stepping on a bridge between imagination and reality. So many bright colors splattered on to fabrics. You can literally spot one of these garments from a mile away. All sorts of colors and prints put together to give in a fun child-like quality. The three-piece suit filled with bright summery colors followed by stripes endlessly parading the garment or the patches of colors mixed in with floral prints that remind me you of the picnic day in June.

As if the colors were going to stop, it gets even more bold and electrifying with different shades of pink and purple covering the clothes. Also introducing light pastel colors such as periwinkle, baby blue, green, and yellow. Sticking to the theme of Cartoons, a charming picture of Kermit is plastered on one of the sweaters.

Looking through the slides it gave me the urge to grab a sketchbook and sketch a design, something I haven’t done since I left high school.


Summer 2012 Catalog & Registration

By , May 17, 2012 4:17 pm

Register online:
and click to download the Summer Catalog.

HT Summer Brochure Ad 2012Register online:
and click to download the Summer Catalog.


By , January 25, 2012 10:54 am



Damien Hirst’s Twenty –five of Color Field Spot Paintings and Graphics at Gagosian Galleries Worldwide – Color is alive and well in each aspect of our lives.  This is about the way that you perceive color and use it daily in each global setting. Some of this theory is based on Josef Albers and other colorists. The scale, composition, hue, value, background color and juxtapositions make a successful painting.

I was always a colorist, I’ve always had a phenomenal love of color… I mean, I just move color around on its own. So that’s where the spot paintings came from—to create that structure to do those colors, and do nothing. I suddenly got what I wanted. It was just a way of pinning down the joy of color. —Damien Hirst

3 Galleries in NYC

1 in Los Angeles

2 in London

1 in Rome

1 in Athens

1 in Geneva

1 in Paris and 1 in Hong Kong
Barbara Arlen is a color and product consultant living in light-filled Santa Fe, NM and works globally.

Color Specialist Certificate Program – Fashion Products
Color Specialist Certificate Program – Image & Styling


By , December 10, 2011 7:56 am

A service provider’s experience hiring another service provider.
Part 2

Last post, Gabriel talked about his overall experience. In this post, he discusses specific examples of how he learned to trust the firm he hired.

“I wrote copy for my bio which various respected colleagues and literary acquaintances strongly approved.  Holtzman’s team didn’t like it though and we went back and forth quite a few times.  Finally I let go, trusting that, hey, THEY’RE in the business, marketing copy has a different purpose than regular copy and in general, less is more.

I wish I’d hired a professional photographer but I didn’t. Every image and detail is important so there’s no point having anything that’s just OK or acceptable.

Their design guy, Andy Cialone, was amazing and intuitively created the perfect overall look and design.  My specialty is CranioSacral Therapy. Andy came up with a gorgeous deep blue wave on top and green stones lining the bottom, loosely bringing to mind a vertebral column.  It wonderfully captures an essence of my work as if he knew what I wanted more than I did!

The same was true in the editing of my copy as well as the overall layout. The final product came out attractive and engaging, clean, simple and un-fussy.

Their all important search engine services were all excellent and one more time challenged my trusting.  It took a good 6 months but I’m not paying any pay-per-click or ad fees and am at, or near, the top if you Google CranioSacral NY or CranioSacral NYC – in the long run I’ve made my investment!

In closing, my advice is: choose a top notch company then get out of the way and let them do what they’re experts at!”

Sandra Holtzman teaches CEO 035: Licensing.


Feathers of All Colors & All Varieties

By , October 19, 2011 11:49 am


Marchesa and Ralph Lauren use subtlety soft colored feathers for Spring 2012 (along with many other international designers). Feathers from the Pre-Columbian period in Peru and Mexico were certainly not subtle, but brilliant and dazzling. Take a look at these textile panels that go back to 700 AD to the 16th Century. The figure or “Pechera” was used as a ceremonial crest in bright orange, blue, green and white with black feathers. Checkerboard patterns were very popular at this time. These “modern” designs include this dazzling green, red, blue and white quetzal feathers feathered in Montezuma’s headdress with long iridescent green tail feathers radiate from a headband. This headdress was given to Hernan Cortes in 1519. Cortes then gave it to Hapsburg Emperor Charles V. It is a fabulous example of feather work in fashion. The miniature men’s tunic on the upper right hand side was from the Wari or Inca period from Coastal Peru.

The piece on the lower left is by Kesh-Ko- Sa – a Native American feather artist from Prairie Band Potawatomi.

Barbara Arlen teaches SXC 100: Color Theory and Culture and  SXC 260:Color Painting Studio.

Are you a story teller of sorts? And a visual artist?

By , October 10, 2011 7:05 am

Joanne Sherrow @

Why not combine the talents and try your hand at creating a mini-comic in this 6 week class of visual sequential art. Whether you want to draw graphic novels, manga, superhero, auto-biographical, strips or web comics, this class is a good starting point.

You will develop worlds, characters, and moods. We will discuss story lines and genres. We will map out the entire mini (12 pages) as a story board layout and discuss balloons, panels, pacing, the function of the gutter, icons, using color, and lettering. Hone your personal style.You will become familiar with the tools, techniques and technology possibilities for creating comics. By the end of the class you will have a proof of your creation ready to be printed as an edition.

Joanne Sherrow teaches CTD 213: Photoshop II: Fashion Design & CTD 910: Comics, Cartooning, and the Computer.

‘D’ Lobby Posters!

By , June 3, 2011 5:06 pm

Check out our posters hanging in the ‘D’ Lobby!

Sneak Peek: Illustrator 2

By , May 10, 2011 6:29 pm

I stopped in on a few classes tonight to see how things were going…

Paul Tomzak is one of our fun Adobe teachers, so I just had to take a few photos of him in action!

Paul Tomzak teaches a variety of Adobe classes; including CTD 100, CTD 200, CTD 520, etc…

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