Posts tagged: Going Green
Luxury Skincare Brand, Kiehl’s has done a major push towards implementing an environmental initiative for Earth Day!
They have implemented QR code advertising within their store windows as well as various marketing materials to create awareness of their eco-friendly approach.
When consumers scan the QR code, they are redirected to Kiehl’s mobile page http://www.kiehls.com/, which focuses on their environmentally oriented products as well as the recycling campaign.
The Kiehl’s Reycle across America campaign incorporates celebrities including Mark Ruffalo, Rosario Dawson, Florence Welch and Spike Lee as an effort to connect with their Target Demographic. They have also released a limited edition line with focus on these celebrities. Each celebrity has their own limited-edition art label on the Kiehl’s rare Earth pore cleansing masque. All proceeds from this collection will go to Recycle Across America.
Included in this initiative is recycling of old containers from their past products. Each empty container is equivalent to one stamp, three stamps qualifies for a free lip balm, five stamps qualifies for a travel-sized product, and 10 stamps qualifies for a full-sized product.
Kiehl’s strategy of implementing QR codes to create awareness of this campaign was extremely strategic, because they can track the interaction and learn from this engagement for future campaigns.
Dalia Strum teaches SXF 120: Blogging Smarts for Business.
Bring your students to one session or attend for the whole day.
The conference is free and open to the public.
Discover Tips on Becoming More Earth Friendly While still Staying on Trend.
Shop til you Drop but lower your Carbon Footprint by Buying Vintage and Gently Worn Designer Pieces.
We will start with a Talk and then Head for a Walk to some of Emma’s Favorite Hot Spots.
Join me on one of my upcoming tours.
1. Saturday, March 30, SXT 810 Fashion Market Update for Sustainable Products 55A 11 – 4 p.m.
2. Saturday April 28, May 5 SXT500 55B Star Quality Vintage Shop Talk and Tour 11 to 3 p.m.
3. SXT510 OL1 How to Really Shop Vintage: Local to Online Resources April 9 – April 27 Online
Go Green This Spring with FIT and Emma and help save your Planet.
Happy Earth Day!
FIT’s 3rd Annual Pet Fashion Show – Fashion After BARK
This year’s show will be in April 2012. Stay tuned for more info!
What did you do on the weekend??
On December 17 & 18, SUS 014: Sustainable Textiles: Sourcing & Direct Application students learned all about sustainable fabrics and fibers, how to dye them, and how to source them with Instructor Rachel Miller. Everyone walked away with beautiful colorful swatches and lots of notes.
It looked like educational fun, so I might see you in class this Spring!