I don’t know about you, but as a person deeply committed to sustainability I find myself more and more weary of hearing “We’re Green!” I’m looking to understand the difference between sloganeering and genuine commitments to sustainability. In my course, “The Sustainable Organization” we look at creating a sustainability plan for your company. In the course, I hear lots of students describing their views of sustainability. Many have a very thought out approach while others are still in the formulation stage. I find that mature businesses have gotten the message that “we need to be green” but I don’t know if there’s a common understanding of what that really means. I’d like to to create a new vocabulary for the sustainability movement so we can move away from terms like “green” and become more specific about what we’re discussing. I think people are “getting it” getting the power of green, now I think it’s time for us to further the conversation. What do you think?
I love beautiful! I love being in the presence of beauty. One of the reasons I love teaching at The Enterprise Center is that I get to work with very creative people who most often times are focused on creating beauty or bringing beauty to the forefront of our lives. I find that a very honorable pursuit. After teaching my course “FutureLab’ earlier this month, I realized just how many people do not have a relationship between the beautiful and the monetary costs and rewards of their relationship to bringing beauty into the world. I feel rather certain that this is part of the bigger cultural conversation that many of us have about money–we fear it because we don’t know how to deal with it or we push away the topic because we don’t want to be responsible for it. It seems like it’s very easy to spend money but we have the perception that its difficult to make money. I’d like to suggest that our pursuit of beauty may be filled with bumps and learnings along the way–and somehow we think that’s expected. However, when we encounter this with our monetary positions, we think that there’s something wrong and that its a huge mistake that has to be fixed. We place a deep significance on the “what happens” instead of focusing on the learning. Perhaps we can treat our adventures in finance in regards to our products as part of the learning in creating something beautiful.