Tag Archives: fundraising

Wags 4 Hope

Written By:
Annie Blumenfeld, the Founder and President of Wags 4 Hope

April is National Heartworm Disease Awareness, month and I would love to share about how I got started with my non-profit organization called Wags 4 hope. My family began searching for three years through countless pet stores, rescue shelters, Newspapers, and private dog breeders, for a loving and loyal friend. A year and a half ago, our search happily ended when I was searching the Internet and found a two-year-old shaggy dog that had been rescued at a high kill shelter in Houston, Texas.

At his Veterinarian check up it soon was discovered that Teddy tested positive for heartworm disease through an antigen test. This blood test detects specific proteins, called antigens, which are released by adult female heartworms into the dog’s bloodstream. Teddy had to be given two injections of arsenic and remain in a crate. He had to be inactive and carefully monitored for a couple of months. The treatment for heartworm disease is very expensive and difficult for dogs to recover from. It can also be potentially toxic to the dog’s body and can cause serious complications, such as life-threatening blood clots to the lungs. Treatment is very expensive because it requires multiple visits to the Veterinarian, with the process of blood work, and X-rays. It broke my heart to learn that my dog had endured great pain.

Having learned devastating effects of heartworm disease from my loving companion, I seek to educate pet owners across the country about heartworm disease. I founded Wags 4 Hope in an effort to raise awareness and help support shelter animals’ medical needs. I combine my love of painting with my passion for animals. All of the proceeds raised through my paintings are given animal shelters and rescues.

For more information please visit wags4hope.org

Annie WAGS 4 HOPE pictured with Barbara Naugle, the Director of the Connecticut Humane Society

Annie pictured with Barbara Naugle, the Director of the Connecticut Humane Society

 

Are you a successful business?

Three of the most important things startups need to focus on / demonstrate if they are raising money, want to grow or just plain want to be successful:
 
1.       Gaining customers (or if no proof of concept then a list of qualified customers)

2.       Showing they know how to grow their business

3.       Demonstrating profitability and ROI

These points may sound easy to achieve and you may be saying to yourself, ho hum, I don’t need to read further.
 
Point number 3 – Demonstrating profitability and ROI. A lot of startups get lost here.  They don’t realize that you have to invest/spend money in order to make money – Lie #4 – I have to show a profit before I can market.  Investors (and actually the company owners should feel this way too) are looking to see if you’re profitable or when you are predicting profitability (break even and beyond).  And tossing some money out willy-nilly at marketing efforts will never bring ROI into your company…you have to be strategic in how you market.

Here’s some definitions and formulas for calculating ROI and profitability:
http://www.dbmarketing.com/articles/Art129.htm


Sandra Holtzman teaches CEO 035: Licensing.

She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Are you a successful business?

Three of the most important things startups need to focus on / demonstrate if they are raising money, want to grow or just plain want to be successful:

1. Gaining customers (or if no proof of concept then a list of qualified customers)

2. Showing they know how to grow their business

3. Demonstrating profitability and ROI

These points may sound easy to achieve and you may be saying to yourself, ho hum, I don’t need to read further.

Point number 2 – showing you know how to grow your business is key to not only getting funding but to keeping your business healthy. This is something that many startups and small businesses don’t focus on. They say cash is king and “they” are right. Sometimes companies become very successful very quickly and can’t handle it. Prepared for growth. By managing your cash flow you can set goals to grow your business, manage cash on a monthly basis and get a clear picture of what’s going on in your business. Make sure you understand all the financing options available to you – traditional as well as alternative and invoice factoring.

Don’t put your entire business at risk because of something that’s easy to plan for and track.

Here’s some interesting related points:

http://www.alleywatch.com/2014/02/5-red-flags-of-startups/?utm_source=AlleyWatch+Daily+Pulse&utm_campaign=c1ae92d926-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_e01c347085-c1ae92d926-62886025


Sandra Holtzman teaches CEO 035: Licensing.

She is the author of Lies Startups Tell Themselves to Avoid Marketing.