Posts tagged: Fashionistas

When technology intersects with fashion – you benefit.

By , November 9, 2013 8:17 am

There’s a new tech idea/website that’s been specifically developed for fashion designers (although other businesses can certainly use it).  It seems to be a cross between crowdfunding/sourcing and market testing.  Here’s how it works: A designer posts several new items from their upcoming collection – or variations on one item – for instance the designer could post one item in multiple colors to see which color is the most appealing. The customer, if interested in the item, makes a commitment to purchase it.  When orders reach a minimum number designated by the designer, then the customer is charged and the designer starts production.  If the orders don’t reach that minimum, then the customer is refunded their money and the designer doesn’t produce it.  It’s a fashion variation on the crowdfunding theme.  But this idea goes one step further.

In crowdfunding, you go to a designated crowdfunding website and put up your idea.  Then there’s a huge hurdle which people rarely discuss – marketing. You have to market like hell to get people to go to the crowdfunding site. So you are essentially doing double marketing – first for your own website (assuming you have one) and second to the crowdfunding site.  With this product, you actually overlay the crowdfunding program onto your own website, thus driving people to your website only, which I think is a much more organic way to market yourself (although you will lose the crowdfunding site surfers who might be a source of revenue).

The concept sounds like a total win-win for the customer and for the designer.  It’s a great way for the customer to be not only ahead of the trend but to actually influence the trend – and to be the first wearing a new style.   Customers order their clothes in advance, and designers don’t risk wasting materials and manufacture for a product that isn’t going to sell well, thus avoiding excess inventory and cash flow difficulties among other issues.

So far, Voy-voy, a NY based clothing company, Feit, a shoe and accessories company, and Gustin, a jeans company are all using this new concept.

It’s called Mimoona – to learn more and hear testimonials, visit the site and see if it’s something that will work for you.  http://www.we.mimoona.com/Projects/1443?share=true&reffID=4299.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

PVH Friends & Family

By , October 25, 2013 9:00 am

Thanks to our friends at PVH!

PVH Friends and Family 2013

Are You A Design Entrepreneur?

By , September 28, 2013 8:21 am

DENYC logo

The second (annual I hope) Design Entrepreneurs NYC program came to an amazing finale Thursday evening September 26 with the announcement of two winners of cash awards of 1st place- $25,000 and 2nd place- $10,000. Becca McCharen owner of CHROMAT (chromatgarments.com) placed first in the business plan competition and Vasumathi Soundararajan (an FIT grad!) of Ken Wroy, Inc. (kenwroy.com) came in second (there were only two places). Kudos to the winners!

Design Entrepreneur Winners 2013

L to R: Dr. Joyce F. Brown, President, Fashion Institute of Technology; Vasumathi Soundararajan, Ken Wroy, Inc.; Becca McCharen, Chromat; Jeanette Nostra, President, G-III Apparel Group.

And kudos to the entire 2013 class of Design Entrepreneurs NYC! Everyone is on their way to growing their companies with freshly minted business plans in their possession.  The intensive mini-MBA program started in June with solid weekend-filled classes and then the entrepreneurs spent their summer, under the guidance of mentors,  working hard writing and refining their business plans. After submitting their business plans, the entrepreneurs waited to hear which ones were selected to present – half of the class of 35.  The presentations, in front of industry judges in four different rooms, narrowed down the field to 4 finalists who then presented in front of all the judges and the 2013 class.  Some of the Judges included: Tim Baxter (EVP & GMM, Macy’s), Morris Goldfarb (CEO, G-III Apparel), Ellen Rodriguez (President & CEO, French Connection), Jeffrey Binder (Consultant, Former Divisional Merchandise Manager, Bloomingdales), and Laurence Leeds, Jr. (Chair, Buckingham Capital).  I was privileged to be a moderator for one of the panels.

So the entrepreneurs are off now to grow their businesses and take them in new directions as a result of this experience.  As well as stay in touch with their classmates, faculty, school and judges.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Warby Parker talk

By , September 23, 2013 7:58 am

Warby Parker

Fashion Tech Event

By , August 17, 2013 10:26 am

If fashion tech interests you, or you are a fashion tech person, then this event is well worth attending.
http://fashiontech-ny.eventbrite.com/?utm_source=Copy+of+Copy+of+Copy+of+Events+June%2FJuly+2013&utm_campaign=MAY+2012&utm_medium=email

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

It’s not JUST about fashion…..

By , July 20, 2013 8:20 am

http://www.wearabletechworld.com/conference/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Top+Tech+Startup+Stories+from+the+Week+-+7%2f19&utm_content=Wearable+Tech+Expo

For all you fashion folks, this might be a great event to find a business partner, an investor, an idea about the latest in fashion tech.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

FIT’s 5th Annual Pet Fashion Show: BARK-à-Porter

By , April 25, 2013 12:20 pm
BARK 2013 logo

Showcasing past enrolled and current adult student pet product designs. See our doggie models strut the runway in true fashionista style. BARK-à-Porter is also a charitable endeavor, held in partnership with the New York City Mayor’s Alliance and Animal Care and Control of NYC. We promise an experience worthy of market week in Paris.

Get your tickets before they sell out!

Date: May 3, Friday
Time: 5:30pm-7:00pm
Location: Katie Murphy Amphitheater

Tickets: www.fitnyc.edu/BARK

Watch videos of previous shows: https://www.youtube.com/user/FITProfStudies

Follow us on Facebook: https://www.facebook.com/BARKPetFashion

Pet Fashion Event

By , March 21, 2013 10:35 am

Versailles ’73: American Runway Revolution

By , March 4, 2013 1:08 pm

TOMORROW!
FREE EVENT, OPEN TO THE PUBLIC!
Register here: https://adobeformscentral.com/?f=h5rYI7xPfwA8v-0E8eBV7g
BRING YOUR CONFIRMATION FORM FOR ADMITTANCE.

Facebook Event image

 

“Versailles ’73: American Runway Revolution”
Tuesday, March 5
Haft Auditorium
227 West 27th Street (between 7th and 8th avenues)
5:30pm, doors 5pm

Atlanta-based director Deborah Riley-Draper will present her critically acclaimed documentary “Versailles ’73: American Runway Revolution” that recounts the legendary fashion show of 1973 at Chateau de Versailles that catapulted African American models and American sportswear designers onto the European stage.

A panel discussion with the director and special guests will follow. The showing of “Versailles ’73: American Runway Revolution” is in tribute to Women’s History Month and a salute to the 40th anniversary of Le Grand Divertissement a Versailles.

Confirmed panelists include:
Deborah Riley-Draper, Director
Alva Chinn, Model participant
Norma Jean Darden, Model participant
Bethann Hardison, Model participant
Mikki Taylor, Essence Magazine, Editor-at-Large

Curvaceous K

By , February 25, 2013 11:09 am

Congratulations to our Retail Professional Development
Certificate student’s Grand Opening!

Who:
Kathy Sanchez

Certificate Program:
Retail Management Experience

What:
Curvaceous K

Where:
Curvaceous K
179 Stanton Street (between Clinton and Attorney Streets)
http://curvaceousk.com
http://curvaceousk.blogspot.com

Why:
I wanted to provide women my size with the opportunity to shop in a boutique especially for them as most boutiques really only cater to about size 10/12.

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