Posts tagged: Fashionistas

Men’s Image and Styling

By , March 31, 2014 12:32 pm

Meet our new Instructor, Joseph DeAcetis!

He will be teaching SXF 335  Fit, Balance and Proportion Fundamentals for Men’s Image and Styling, starting April 2, 2014!

Joseph De Acetis


Hi Joseph! So, tell us a little about yourself…

Creative Style Director
Specialties: Forbes is a vigorous global media company celebrating the inconceivable changes within the realm of both luxury style and living smart. Forbes.com is a new world edition of fine art, style, nightlife and travel-featuring luxurious and exclusive content. Menswear’s diplomatic inspiration to business and recreational high-profile lifestyle. Accomplished Fashion Director, (content provider, stylist, writer, editor) Fashion Film Director – image creator and marketing liaison in the luxury category for magazines and web sites. Creative Style Director, with a keen sense for editing and developing luxury apparel collections. Spokesperson for Mercedes-Benz Fashion Week Berlin, participant in Executive Fashion Panel for various Fashion Brands, Associations as well as Luxury Retailers. Proficient in identifying and capitalizing on new market opportunities within the luxury apparel, footwear and lifestyle products categories.
Fashion forecaster for luxury apparel industry, producing trend pages for Forbes, Forbes Life and The Style Capitalist found on Forbes.com. Directed Fashion Films and style coverage for Kiton, Blue Pony Brand and Jack of Spades. Celebrity Stylist for Forbes Editorial Covers including Justin Bieber, Richard Branson, Elon Musk and Kevin Systrom. Specialties: Menswear Apparel, Luxury Market and Dressing to achieve Corporate Ascension.


For those of us unfamiliar with this market, please inform us…

THERE ARE SEVERAL EXCITING PLATFORMS WITHIN MY POSITION.  THE THRILL OF CREATING THE IMAGE FROM CONCEPTION TO POST PRODUCTION, MEETING AND WORKING WITH A HANDFUL OF THE MOST POWERFUL INDIVIDUALS IN FILM, SPORTS, BUSINESS AND THE ARTS.   AT FORBES, MANY OF THE SUBJECTS HAVE CHANGED THE ENTIRE GLOBAL PLATFORMS IN BUSINESS, SCIENCE, FOOD AND TECH INDUSTRIES. I ESPECIALLY ENJOY WRITING AND THE SOCIAL MEDIA AS WELL AS TRAVELING TO EUROPE TO REVIEW THE MEN’S AND WOMEN’S FASHION SHOWS AND PRESENTATIONS


Tell us about a project or accomplishment that you consider to be the most significant in your career…

I HAVE RECENTLY DIRECTED A FILM FOR KITON TITLED ” A NEAPOLITAN DREAM” WHERE DIRECTED AND STYLED.  I HAVE LIVED AND WORKED IN PARIS, FRANCE FOR MANY YEARS, AND HAVE ART DIRECTED AND STYLED NUMEROUS MAGAZINE COVERS AND SPREADS SUCH AS ESQUIRE,  PEOPLE MAGAZINE, ROBB REPORT, FORBES AS WELL AS MANY AD CAMPAIGNS.


What will the students learn from your class?

STUDENTS WILL LEARN PROPORTION- FIT AND STYLE FROM A LEADING  MENSWEAR AUTHORITY WHO IS CURRENTLY WORKING WITH THE GREATEST BRANDS IN THE INDUSTRY.  STUDENTS WILL LEARN, STYLING TIPS WITH RESPECT TO ALL MENSWEAR APPAREL CATEGORIES,  HOW TO FIT EACH RESPECTIVE FORM AND CREATE SILHOUETTE ON AN BODY,  COLOR COORDINATION,  MENSWEAR LINE REVIEW AND AN INSIDERS TAKE AND KNOWLEDGE OF THE MOST SOUGHT AFTER GROWTH MARKET WITHIN THE FASHION INDUSTRY.  STUDENTS WILL ALSO HAVE A KEEN UNDERSTANDING OF THE MARKET.


Thank you and we look forward to your new class!

To register for this new class, please visit http://www.fitnyc.edu/noncreditregister.

Fashion Week: Fall 2014

By , February 10, 2014 12:12 pm

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider


What starts in the middle and is nine days long?

Fashion week is here and typical of this business we all love – it didn’t start on a Monday and it will go for nine days and nights but to us it is “Fashion Week.”  Of course, the big debate is always about  what is more exciting, the clothes on the runway or the ones on the attendees entering the venues.  And in case you did not know, sadly after the continuity that Bryant Park added with a fairly tight geographic dimension, this season the shows are uptown, downtown, East, West and even in Brooklyn.  Given the weather and the ice and snow in the city, the stiletto crowd is really being challenged. Actually as some of the pictures show there appeared to be more sensible footwear this time than in recent seasons. Of course these shots were from day 1 so we should stay tuned.  The heels may go higher after all, and the getting around to all the shows is going to be very difficult. That to me is unfortunate. A big name designer knows that people will make the effort not to miss no matter where the venue is. Alexander Wang is feeling very Brooklyn these days and has chosen to show there.  But how many lesser known designer shows will get cheated or missed while press and retailers waste valuable time   sprinting from one show to the next? Guess this is our answer to the Olympics!!

For a look at the attendees on the first day check this link out:
http://www.theepochtimes.com/n3/492382-what-they-are-wearing-on-the-first-day-of-new-york-fashion-week/#?photo=1&_suid=139179748308409928465622853598

On a serious note the following WSJ article is a superbly informative piece on the process of putting together a collection, featuring designer Thakoon Panichgul (Thakoon 2/9– 545W 22St/Chelsea) from the point of inspiration to production of the samples which did not start until January 30 because of delays with fabric delivery. Experience what the creative process is and share in the designer’s stress.

 http://online.wsj.com/news/articles/SB10001424052702303496804579365231653157974?KEYWORDS=Thakoon&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303496804579365231653157974.html%3FKEYWORDS%3DThakoon#eos

 

Super Bowl Sunday Fashion

By , February 2, 2014 10:16 am

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider

Who says that football and Fashion don’t mix?  Isn’t fashion behavioral?  Fashion is defined as what is accepted by the majority at any given time.  So this weekend represents the official “unofficial” National Holiday- Super Bowl Sunday and it is the fashion to get involved, for sure.  Whether you are into the game, into the food, watch for the ads or put up with the play just to get to the half time show, join your fellow Americans and celebrate what has become a great tradition.

A few fashionista pointers:

Even if you don’t have any appreciation for the sport, the Broncos will be in orange, a really hot color this year.  That’s a good reason to root for them.

On the other hand, the Seahawks wear good old classic navy, a classic is always a winner. Right?

Peyton Manning says he’ll be wearing a Zegna suit on Sunday at some point, before? Or after?

WWD actually sent 2 reporters to the press conference held by the NFL and they almost did not get in, as the NFL was not familiar with WWD. Pretty funny?

Do you really care whose Super Bowl is it, N.J. or N.Y. as long as the temperature stays above 30 degrees and it doesn’t snow?

Be sure to hear Renee Fleming doing the National Anthem and don’t miss Bruno Mars at the half time.

And in between -sit back and enjoy the game!

Be sure to check out the 48 Designer-created helmets featured in Bloomingdale’s windows and you can vote for your favorite.  Fashion and football.  Why not?

http://media.bloomingdales.com/fashion-touchdown/index.aspx

NFL fashion helmets

Dover Street Market

By , January 27, 2014 2:03 pm

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider

Opps!  Did I say Radio City Music Hall when lauding Saks’ Christmas effort last time?  Clearly I meant Rockefeller Center.

I said we would talk more about Dover Street Market (DSM) this week.  If you are holding out, because the thought of facing east and walking to Lex and 30th in tundra-esque conditions stopped you, you’re forgiven.  Even the heartiest of us “Check out the stores” types hibernated this past week. As soon as the temperature rises check out DSM.   This is an “Alice in Wonderland” located in a neighborhood best described as – no particular reason to go there.  So why go?  Because sometimes it is very hard to explain what avant garde is all about.  It really depends on what your eye is accustomed to.   Many young FIT undergrads (aside from Lady Gaga) will confuse couture for avant garde, i.e., fashion and or any art form presented at the most extreme expression.  DSM from the interior design, use of space and merchandise is a temple to avant garde conceived by Rei Kawakubu, her 3rd DMS project after Tokyo and London.

Most importantly, it is a curated assembly of items from a wide mix of leading experimental extremist designers, representing a global assortment of markets such as Junya Wantanabe and Thom Brown. 7 floors of crazy nooks that as a whole somehow give new meaning to urban anti-fashion chic that breeds trickle down looks at lesser price points. Take the core glass elevator to the top and work your way down.  Make sure you visit the bathroom(s). Seriously. The big challenge when I visited was that one after another mortified men and women came out apologizing that they could not figure out how to flush! Also, the seats, in true Japanese fashion are heated.  This alone might inspire you. Finally, plan to eat at the Rose (a Paris icon) Bakery. Coffee to die for, and a décor and menu to match  “Jabberwocky” surroundings.   http://ny.racked.com/tags/the-racked-38

Entrance to the Rose Bakery at Dover Street Market

Entrance to the Rose Bakery at Dover Street Market

Meanwhile, in effort to clarify the difference between couture level and avant garde:

While not in the same neighborhood, another absolutely must see new store is Balenciaga at 148 and 149 Mercer in Soho. What a contrast DSM.  Having taken over the Balenciaga creative director’s position a little over a year ago, Alexander Wang has spearheaded the building of a green marble and chrome modern temple to luxury that manages to stun and yet in no way dominate the merchandise.  Absolute elegance that will remind you of a museum, yet in no way stuffy.  What an accomplishment. http://blog.contentmode.com/2013/11/the-new-balenciaga-flagship-store-in-soho.html

Now for the question of the week – was Beyonce’s Grammy gown designed by Michael Costello, Avant garde? Couture? Stunning or Slutty? What do you think?

 

 

Christmas 2013 Recap

By , January 20, 2014 12:54 pm

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider

Can you believe that Christmas is over and done with – kindly tell that to the people  who still are lighting up the house and have deflated inflatable Frosty ’s and Santa’s puddled on their lawns.  Don’t you always wonder how someone can come home over and over again and not notice the petrified wreath, the blown out bulbs, the downed deer, etc. as we approach Valentine’s Day.

Meanwhile back to the business of fashion- did you do “the windows?” You know you were supposed to… This is important fashionista holiday behavior, and a ritual that is so NYC.  How would you like to live out there in Shopping Mall America and have no holiday windows to visit?  This year, I did them twice, actually.

If for any reason – illness or a trip to a fabulous location prevented you from walking Bloomie’s to Barney’s, and down 5th, we have some pictures here for you to see.  A recap of Christmas just past.  I am going to give Saks the “This is what Christmas décor  and excitement should  be Award “ The light show on the outside of the building continues to amaze the crowds going to see  the tree right across the street at Radio City Music Hall.  The “Yeti” story that unfolded as one moved from window to window was enchanting for children and yet, sophisticated enough to amuse adults. I read a snarky snipe early in December that alluded to the fact that Saks was playing it politically correct by dodging mentioning Christmas. Oh please, d. if you do, d. if you don’t.  The interior was tastefully stunning, a winter wonderland of branches and ice white lights and all those fabulous accessories. A first class execution inside and out.

WP20140104001web

Also notable – Bendel’s crazy tea party and those fabulous Cartier cats, particularly the one perched on the side balcony.

http://mommypoppins.com/nyc-holiday-windows-2013-macys-saks-lord-taylor-bloomingdales-department-stores-kids

Another new concept– you could get your picture taken on the outside of the Lord & Taylor 5th Ave.  Flagship and have it sent back to you instantly as a text message.  The Christmas miracle is that as of New Year’s it was still working and had not broken down.  Hordes were lined up to do it.  A wonderful opportunity for customer engagement, and needless to say their windows are always so special and classic.  It was a great contrast of old and new and as we have told you before, do not sell L & T short.  Anyone out there a convert or L&T fan?

JOAN LT

The tourists were out in full force all over 5th and Madison by the way, and some of the tour books must recommend that it is important to be as rude as possible when in New York City, too bad about that….

For those of you who did view the windows share your experiences with us, better to think about the visual merchandising  aspects of Christmas 2013 then concentrate on  the business figures, particularly for brick and mortar stores.

Now that we are into the New Year, get yourself to Dover Street Market, Lexington and 30th St., 160 Lex. But don’t look for any signs, look for a great old building and enter on 30th St.  It is one of those too cool to advertise its presence places!  A Comme des Garcons temple to avant garde.  We will share more tidbits about Dover Street with you next week.

 

Thanksgiving to Personal Shopping

By , December 9, 2013 3:20 pm

By Jove: The Biz Buzz

Aha weekly tidbits for the HT Insider

Ok, so what are they saying?  The Friday after Thanksgiving is no longer black, its charcoal grey? Or is it barely black and now starts at 8 pm on the day before. Wasn’t grey the new black this year, anyway?

According to the WSJ, Tuesday 11/26 black Friday is a retail illusion.  I guess the market expression, “Mark it up to mark it down.” finally traveled from 7th Ave. to Wall St. Article- http://online.wsj.com/news/articles/SB10001424052702304281004579222370781619390

In case you missed the NYT, Sunday 11/21 article “It Takes a Lot of Money to Look This Good” both Emma Sosa and Joan Volpe (FIT Center for Professional Studies) were quoted. The article validates personal shopping as a service and career opportunity.  Kind of reminds me of the old cliché “Does Macy’s tell Gimbel’s?” since the WSJ ran “Really Personal Shopping” on 12/4 underscoring the same theme.   Of course we knew the value of the personal shopper  already since Image Consulting is the longest running Professional Development certificate program. But it is so nice to see top media thinking like us. Article- http://www.nytimes.com/2013/12/01/fashion/Personal-Shoppers-Still-Busy.html?smid=pl-share

At the Retail Marketing Society luncheon on Tuesday 12/4 (absolutely one of the best networking and learning experiences in the market, www.retailmarketingsociety.org) the always profound Robin Lewis told it like it is in retail today “The Retail Future: Landscape or Landmines”. According to Robin the faster retailers embrace an Omni-Channel strategy the better their chances of survival. Pure players will not grow and Amazon is already opening stores.  Robin says the market desperately needs talent who understand Omni-Channel and can adapt decisions and merchandising to multi-formats.  Head’s up all of you taking courses in the Omni-Channel certificate.

Have you noticed? Students in the Color certificate program develop a trend forecast in SXC 260 and try to predict the hottest color for the coming season which is then used for the next Hot Topics catalog.

Guess what color Spring 2014 HT will be???

“Love it or Hate it, a new Pink is coming” the WSJ, Thursday, 12/5 as well as Gawker and several other media sources.  Just remember we’ve known about that color for weeks – it’s a Hot Topic! Article- http://gawker.com/the-2014-color-of-the-year-assaults-eyeballs-everywhere-1477259786

Gentlemen’s Vintage Clothing Show and Sale

By , November 15, 2013 10:01 am

This looks to be an interesting event!
If you go, please let me know how it was.

Gentlemen’s Vintage Show and Sale

 

Interested in Menswear classes? Check out:
SXF 325 Men’s Image Consulting with Style
SXF 335 Fit, Balance, and Proportion Fundamentals for Men’s Image and Styling
SXF 340 Most Iconic Menswear Milestones in Fashion History
SXS 330 Fashion Styling for Men

 

When technology intersects with fashion – you benefit.

By , November 9, 2013 8:17 am

There’s a new tech idea/website that’s been specifically developed for fashion designers (although other businesses can certainly use it).  It seems to be a cross between crowdfunding/sourcing and market testing.  Here’s how it works: A designer posts several new items from their upcoming collection – or variations on one item – for instance the designer could post one item in multiple colors to see which color is the most appealing. The customer, if interested in the item, makes a commitment to purchase it.  When orders reach a minimum number designated by the designer, then the customer is charged and the designer starts production.  If the orders don’t reach that minimum, then the customer is refunded their money and the designer doesn’t produce it.  It’s a fashion variation on the crowdfunding theme.  But this idea goes one step further.

In crowdfunding, you go to a designated crowdfunding website and put up your idea.  Then there’s a huge hurdle which people rarely discuss – marketing. You have to market like hell to get people to go to the crowdfunding site. So you are essentially doing double marketing – first for your own website (assuming you have one) and second to the crowdfunding site.  With this product, you actually overlay the crowdfunding program onto your own website, thus driving people to your website only, which I think is a much more organic way to market yourself (although you will lose the crowdfunding site surfers who might be a source of revenue).

The concept sounds like a total win-win for the customer and for the designer.  It’s a great way for the customer to be not only ahead of the trend but to actually influence the trend – and to be the first wearing a new style.   Customers order their clothes in advance, and designers don’t risk wasting materials and manufacture for a product that isn’t going to sell well, thus avoiding excess inventory and cash flow difficulties among other issues.

So far, Voy-voy, a NY based clothing company, Feit, a shoe and accessories company, and Gustin, a jeans company are all using this new concept.

It’s called Mimoona – to learn more and hear testimonials, visit the site and see if it’s something that will work for you.  http://www.we.mimoona.com/Projects/1443?share=true&reffID=4299.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

PVH Friends & Family

By , October 25, 2013 9:00 am

Thanks to our friends at PVH!

PVH Friends and Family 2013

Are You A Design Entrepreneur?

By , September 28, 2013 8:21 am

DENYC logo

The second (annual I hope) Design Entrepreneurs NYC program came to an amazing finale Thursday evening September 26 with the announcement of two winners of cash awards of 1st place- $25,000 and 2nd place- $10,000. Becca McCharen owner of CHROMAT (chromatgarments.com) placed first in the business plan competition and Vasumathi Soundararajan (an FIT grad!) of Ken Wroy, Inc. (kenwroy.com) came in second (there were only two places). Kudos to the winners!

Design Entrepreneur Winners 2013

L to R: Dr. Joyce F. Brown, President, Fashion Institute of Technology; Vasumathi Soundararajan, Ken Wroy, Inc.; Becca McCharen, Chromat; Jeanette Nostra, President, G-III Apparel Group.

And kudos to the entire 2013 class of Design Entrepreneurs NYC! Everyone is on their way to growing their companies with freshly minted business plans in their possession.  The intensive mini-MBA program started in June with solid weekend-filled classes and then the entrepreneurs spent their summer, under the guidance of mentors,  working hard writing and refining their business plans. After submitting their business plans, the entrepreneurs waited to hear which ones were selected to present – half of the class of 35.  The presentations, in front of industry judges in four different rooms, narrowed down the field to 4 finalists who then presented in front of all the judges and the 2013 class.  Some of the Judges included: Tim Baxter (EVP & GMM, Macy’s), Morris Goldfarb (CEO, G-III Apparel), Ellen Rodriguez (President & CEO, French Connection), Jeffrey Binder (Consultant, Former Divisional Merchandise Manager, Bloomingdales), and Laurence Leeds, Jr. (Chair, Buckingham Capital).  I was privileged to be a moderator for one of the panels.

So the entrepreneurs are off now to grow their businesses and take them in new directions as a result of this experience.  As well as stay in touch with their classmates, faculty, school and judges.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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