Tag Archives: Entrepreneurs

Integration

And diversity. No, I’m not talking about school busing.  I’m talking about your marketing mix … or lack thereof ….

So many startups and entrepreneurs are trying to do it on the cheap … so they say, “I only need a website” …. Or, “I need to do PR first”.  Wrong.  So here’s some questions to think about in response to your comments:

  • If you are only putting up a website or doing PR, what’s your value proposition?
  • What’s your messaging platform?
  • Have you established a brand?
  • Do you know who your audiences are?
  • Do you have a logo?
  • A name for your company?
  • Are they trademarked?

A PR folder/press kit?

Are you starting to get my point?

No one way of promoting your company is “THE ANSWER”.  In the 90’s the big ad agencies and companies had Branding departments.  Branding was the answer. It’s not. It’s part of the marketing mix.  Then it was PR. Because it’s cheaper than advertising (allegedly).  Also part of the marketing mix.  Now it’s social media.  Also part of the marketing mix.

None of these efforts can produce results if it lives in a vacuum. They must all be part of one integrated marketing plan, no matter how small your company is (even if it’s only you).  And a lot of it can be done at no cost or cheaply … like social media – Linked In, Facebook, Twitter.  And don’t forget keeping your website up to date – it’s your first impression and if it’s old and has out-of-date stuff on it, it’s not good.

So remember, you can create an integrated marketing program for yourself – remember the messaging and branding need to be consistent. And that way you will actually be saving money and getting more impact for the dollars you do spend.

Sandra Holtzman teaches CEO 035: Licensing.

Product Labeling Requirements (Part 1)

As you already know, the Federal Trade Commission (FTC) requires you to comply with federal labeling requirements for textile, wool and fur products. The law requires that most products have a mandatory label listing: the country of origin, the fiber content, and the identity of the manufacturer or another business responsible for production, importing or handling the item. Any other labels are optional.

If you manufacture, import, sell, distribute, or advertise products covered by the Textile and Wool Acts, you must comply with the labeling requirements listed above.

You are only exempt if you are:

“1) A common carrier or contract carrier shipping or delivering textile products in the ordinary course of business;

2) A processor or finisher working under contract to a manufacturer (unless you change the fiber content contrary to the terms of the contract);

3) A manufacturer or seller of textile products for export only;

4) An advertising agency or publisher disseminating ads or promotional material about textile products. “

Did you know that the following items are not covered by the labeling requirements?

– Upholstery or mattress stuffing (unless it’s reused — then the label must say that it contains reused stuffing)

– Outer coverings of upholstered furniture, mattresses, and box springs

– Linings, interlinings, filling, or padding used for structural purposes

– However, if they are used for warmth, the fiber must be disclosed. In addition, if you make any statement about the fiber content of linings, interlinings, filling, or padding, they are no longer exempt

– Backings of carpets or rugs and paddings or cushions to be used under carpets, rugs, or other floor coverings

– Sewing and handicraft threads

– Bandages, surgical dressings, and other products subject to the Federal Food, Drug and Cosmetic Act

– Waste materials not used in a textile product

– Shoes, overshoes, boots, slippers and all outer footwear. But, socks and hosiery are covered; in addition, slippers made of wool are covered under The Wool Rules (see p.6)

– Headwear (hats, caps or anything worn exclusively on the head). But, a wool hat is covered under The Wool Rules.”

Source:  Labeling Requirements under the Textile and Wool Acts, www.ftc.gov.

 

Svetlana Zakharina teaches SXF 201 and SXF 240.

 

Check out this interesting Linked In group

It’s Licensing Executives Society International. A lot of the posts are for technical subjects, but the strategies and questions are often relevant to any business. It’s a good group to belong to and follow for gathering general information about your product/service.