Tag Archives: Entrepreneurs

Licensing Class

My licensing class is coming up shortly.
https://epay.fitnyc.edu/C20737_ustores/web/product_detail.jsp?PRODUCTID=4522&SINGLESTORE=true

If you are starting a business, have a business, or know someone starting a business, this class will provide ideas on how to grow a business by licensing.  Also how to protect your business.

Guest speakers will be there from the fashion industry.

In the meantime, if anyone has any licensing questions please ask them through the blog or at this email:
sholtzman@holtzmancom.com
All queries will be answered through the blog.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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How to Design and Merchandise an Accessory Line

Meet our new Instructor, Art Veloira!

He will be teaching SXF 218 How to Design and Merchandise an Accessory Line, starting October 30, 2014!

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So, tell us a little about yourself…
I moved to New York in the summer of ’96, and immediately found a job in a costume jewelry company. For the last 18 years, wherever I lived and live, worked and work, I always walked the block of 39th Street, between 7th & 8th Avenues, five days a week. To this day, I would sometimes still stop and think how lucky I am to be working in the famed Garment District. The excitement goes on after so many years, without cease.
As a designer in a private label design and manufacturing facility, I’ve had the most rewarding experience of working with many famous labels and talented designers, including Peter Som, Zac Posen, Tommy Hilfiger, Michael Kors, Lela Rose, Isaac Mizrahi, and Doncaster Collection. This training has sharpened my skills as a designer and artisan with a unique perspective, and that is the ability to interpret, understand, and even get excited by an aesthetic that is not my own, as my prime objective is to deliver a piece–if not a collection–worthy of the customer’s label or name.

Was there a project or accomplishment that you consider to be significant in your career?
I consider that during the end of every major market season, Spring market in September and Fall market in February, is an accomplishment simply for having survived it, since I cater to the runway needs of a few designers during NY fashion week, and since accessories are oftentimes the last to be developed, I always worked with a challenging and tight deadline. Remember, I don’t work with just one or two designers at a time! I’m sure many designers would agree with me that talent and sense of style is a given, but stamina is another outfit we must put on every day, to make it in this industry.
But my very first taste of the garment district is what I consider most significant, in relation to my career as a designer. It was the searing summer of 1993, and to support my short stay in NYC as a struggling visual artist, I accepted a job as a delivery person to a dear friend who makes garment samples for a few clothing designers in the area. My afternoons were spent carrying multiple garment and shopping bags, schlepping them from Woodside to midtown, after a morning of ironing the freshly-sewn garments I was going to deliver. No blood, but sweat and tears, yes. But this experience opened me to the idea of possibly, one day, a career in fashion might be a nice idea?

What is exciting in the accessories market right now?
Since I work closely with different types of manufacturers, I hear more often now that there seems to be a boost in interest in manufacturing locally. This means that many designers will be more comfortable producing, since MOQ’s here are relatively not as high as any given factory in China. That to me is very exciting.

Can you give us a sneak peak of what your class will be like?
Other classes seem to have been attended by enthusiastic professionals who are mostly not in the fashion industry yet. I would expect this class to be the same, and by experience, I see that it’s not about trying to find inspiration in designing a collection, but rather, many students battle with the fact that they have too many ideas! My class will be about trimming and editing these ideas, culminating with a concept for a collection that is cohesive, impactful, and relevant. Lots of talk, visuals, and interaction!

Thank you and we look forward to your class!
To register for this class, please visit fitnyc.edu/noncreditregister

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My SS15 Fashion Week

Ann Yee (DENYC 2014)
Ann Yee SS14 Ann Yee SS14 Ann Yee SS14

Parke & Ronen (DENYC 2012)
Parke & Ronen SS14 Parke & Ronen SS14 Parke & Ronen SS14


I also attended this event with Instructor Melissa Hall: http://www.refinery29.com/2014/09/73904/bill-cunningham-fern-mallis-interview
Favorite bits:
“Fashion is armor to get through life.”
“I eat with my eyes.” (In response to question about food. When he moved into his new apartment the first thing he did was have the refrigerator removed to make more room for his file cabinets. He can always grab something at the deli. Doesn’t much care what he eats.)
Told a story about taking a photo of a woman because of the marvelous (his most used word) way the shoulder was cut in on her fur coat. Realized later it was Garbo.
Fiercely independent. For example, pays for his ticket to Paris each year. NYT would pay but then he’d have to do what they want him to.
He cried– touched that when spoke of mother gathering coal from the train tracks or sharing a story about a wonderful party on Fire Island (the last before the AIDS epidemic hit) or his experience of the famous 1973 Versaille fashion show– he had to stop and collect himself before returning to his almost constant smile.
Never spoke ill of his family although they clearly rejected him for being in fashion.