Posts tagged: DENYC

Design Entrepreneurs NYC Mini-MBA program — year 3 and gaining momentum!

By , June 14, 2014 9:57 am
DrJoyceBrown DENYC14

Dr. Joyce Brown, President of FIT, welcoming the new designers! Jeannette Nostra, on the Board of GIII & Morris Goldfarb, President, Chairman & CEO of GIII in the background.

The DENYC just had its kick off weekends with intense all-day sessions (you can set your beach calendar to this — it’s always the first two best weekends of perfect weather of the summer — and these dedicated 32 designers are indoors without windows the whole time) — and guess what?
They love it!

ChrisHelm DENYC14

Christine Helm, Coordinator, Enterprise Center, FIT

Each year the faculty adjust the program to customize it to the class and each year the incoming class is further along in their business at the start than the year before. I co-teach growth strategies (with some marketing thrown in).

This year’s group is great. Every designer has a clearly defined niche and their styles are so appealing! I’ll be mentoring bexnyc.com and lalaandsasi.com.

I’m particularly excited about the first fashion tech designer to participate in DENYC!  A handbag that charges your cell phone!  Wait til you see the rest!   On second thought, don’t wait http://www.designentrepreneursnyc.com/participants.html

Look for pop-up shops featuring the alumni especially as the holidays approach.

Check out the program, it’s current students and alumni, http://blog.fitnyc.edu/denyc/

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Are You A Design Entrepreneur?

By , September 28, 2013 8:21 am

DENYC logo

The second (annual I hope) Design Entrepreneurs NYC program came to an amazing finale Thursday evening September 26 with the announcement of two winners of cash awards of 1st place- $25,000 and 2nd place- $10,000. Becca McCharen owner of CHROMAT (chromatgarments.com) placed first in the business plan competition and Vasumathi Soundararajan (an FIT grad!) of Ken Wroy, Inc. (kenwroy.com) came in second (there were only two places). Kudos to the winners!

Design Entrepreneur Winners 2013

L to R: Dr. Joyce F. Brown, President, Fashion Institute of Technology; Vasumathi Soundararajan, Ken Wroy, Inc.; Becca McCharen, Chromat; Jeanette Nostra, President, G-III Apparel Group.

And kudos to the entire 2013 class of Design Entrepreneurs NYC! Everyone is on their way to growing their companies with freshly minted business plans in their possession.  The intensive mini-MBA program started in June with solid weekend-filled classes and then the entrepreneurs spent their summer, under the guidance of mentors,  working hard writing and refining their business plans. After submitting their business plans, the entrepreneurs waited to hear which ones were selected to present – half of the class of 35.  The presentations, in front of industry judges in four different rooms, narrowed down the field to 4 finalists who then presented in front of all the judges and the 2013 class.  Some of the Judges included: Tim Baxter (EVP & GMM, Macy’s), Morris Goldfarb (CEO, G-III Apparel), Ellen Rodriguez (President & CEO, French Connection), Jeffrey Binder (Consultant, Former Divisional Merchandise Manager, Bloomingdales), and Laurence Leeds, Jr. (Chair, Buckingham Capital).  I was privileged to be a moderator for one of the panels.

So the entrepreneurs are off now to grow their businesses and take them in new directions as a result of this experience.  As well as stay in touch with their classmates, faculty, school and judges.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Double A-Team

By , August 3, 2013 10:50 am

The Design Entrepreneurs NYC (http://www.designentrepreneursnyc.com/)  program is in full swing.  One of the programs’ many offerings is an open classroom “mentoring” evening, where designers in the program can swing by and ask questions of instructors who are there for that purpose.  It’s a great and informal way to get multiple opinions, points-of-view and advice on the designers’ company, business plan (which they write as part of the program) etc.

This recent Wednesday evening I was co-mentoring with Shawn Grain Carter, who teaches Fashion Merchandising and Marketing at FIT.  The subject, as often happens, was brought up of designers negotiating with big companies – this could mean, contracts, licenses, royalties, intellectual property, employment, or all of the above.  Many design entrepreneurs do these negotiations alone. Sometimes they feel they have enough knowledge to negotiate well for themselves. Sometimes they don’t know any better. Sometimes they don’t have the money to pay an attorney to go with them to help and advocate for them (and to keep them out of trouble).  We discussed this in class and Shawn and I agreed that an entrepreneur absolutely needs an attorney to accompany them to such negotiation meetings.  Or a business person, like an accountant.  Or both. And Shawn advised everyone, and I agree, that they should have double A’s – an accountant and an attorney.  They both keep you safe in any kind of business negotiation.

It’s a necessity in the fashion business but also in every sector. At the very least, there’s a second pair of ears listening to what’s going on and picking out important points that the entrepreneur might miss. At the very most, your A-team keeps you from making costly, and sometimes business-ending, mistakes. The world is littered with stories of failure because the entrepreneurs couldn’t or wouldn’t bring an attorney or accountant into a crucial negotiation (and, let’s face it, every negotiation when you’re a small business is crucial) with them.

I know you’ve heard me say this before…but repeating it never hurts…always use an attorney and/or accountant in contract reviews, negotiations, any business matter.  The fees you pay your Double A-Team are minor compared with the money they save or help you get in the long run.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Design Entrepreneurs Supporting Hurricane Sandy Relief Efforts

By , November 28, 2012 11:17 am

Design Entrepreneurs Pop-Up with Holiday Sale at Showroom NY 10% of proceeds will go to Supporting Hurricane Sandy Relief Efforts

Ten fashion design entrepreneurs will host the NY DESIGNERS CARE pop-up holiday sale at Showroom New York in December. 10% of proceeds will go to New York Cares to Support Hurricane Sandy relief efforts and their 24th Annual Coat Drive. Designers include: Sena, Vespertine, Cala Ossidiana, A.D.O, Kristi Vosbeck, Study NY, Accessoir, Kordal, Cuffe Parade, Jacki Easlick. The holiday sale will feature women’s ready-to-wear, eveningwear, bike/safety wear, handbags and swimwear.

“This holiday sale is a fun opportunity for a group of like-minded designers to come together to help those in need and also kick-off the holiday season. We are fortunate that Showroom New York has opened their space to host the event. Holding the sale in the Garment District is just one other way to support the resources available to designers in New York and also create awareness.” says Sena Yang of SENA.

There will also be a drop box for guests to bring gently worn outerwear as part of the coat drive.

Thursday Dec. 6, 11am-8pm, cocktails 6pm-8pm

Friday Dec. 7, 11am-7pm

Showroom NY, 262 West 38th Street, Suite 506, NYC 10018

 

Design Entrepreneurs NYC logo NY Cares logo

All designers are Design Entrepreneur NYC alumnus and/or members of Showroom New York. They reside and/or produce in New York and are committed to growing their business and making an impact on the fashion community. http://www.designentrepreneursnyc.com/


Showroom New York
is dedicated to help maintain New York’s position as a global fashion capital by supporting young designers who produce locally. Our mission is to encompass the GIDC’s Designer Development Program, offering local designers a viable platform from which to expand their business. http://www.gidc.org/


New York Cares
is New York City’s largest volunteer organization. We run vital programs for 1,300 nonprofits, public schools, and city agencies to help people in need throughout the five boroughs, with no cost to the recipient organizations. Since 1987, New York Cares makes it easy for all New Yorkers to work together to strengthen the city; last year, we provided critical services to 400,000 at-risk New Yorkers. http://www.newyorkcares.org/

 

Taking fashion to the next level: from two participants

By , October 6, 2012 9:04 am

Last week I discussed the Design Entrepreneurs NYC program just completed at FIT. This week I want to pass on feedback from two participants: one of the designers selected for a prize and one of the designers who showcased her products at the event.  Like all our participants, they put blood, sweat, and many sleepless nights of their lives into this program.

First up is Katerina Lankova, Founder and Designer at Stee-letas. She showcased her products at the DENYC closing event and told us: “Through the DENYC I have been able to explore the business of fashion beyond my comfort zone and formulate a clear picture about bringing the product– STEE-LETAS®– to the marketplace.  Seeing other designer’s work, and hearing the unique stories behind their creative process, was both inspiring, motivating and humbling. Ultimately, the most important benefit of the program was the sense of shared endeavor, the priceless connections, and the lasting friendships that resulted from it.  I am grateful for the opportunity that DENYC represents; I am already integrating the skills, insights and training that I obtained into my design aesthetic and my business practice.”

Katerina Lankova
www.stee-letas.com

Designer Jes Wade. Photo by Sergio Kurhajec.

Designer Jes Wade. Photo by Sergio Kurhajec.

Jessica Wade, Founder and Designer at Jes Wade, and one of the three winners of the presentations to the panelists, has this to say about her experience: “The opportunity to think about the past and present of Jes Wade during the intensive DENYC program was a gift.  Finishing the course with a presentation that was supported by esteemed fashion industry heavy weights was confirming and an even bigger gift.  It was a NYCEDC program that focused on every aspect of the fashion design business with a rigorous “mini MBA” boot camp style.  The professors and mentors from FIT and the industry were both challenging and supportive and the entire experience a huge asset in confirming the future of my business.  I highly recommend this intensive program to all highly motivated design entrepreneurs.”

Jessica wrote her business plan with the help of the DENYC program.  The prize is in two parts – one is time with consultant Ari Bloom who Jessica will work with to develop innovative relationships.  The second, time with Charles Klein, will help her to negotiate new relationships (in addition to the attorney she already has a relationship with).

Jessica Wade
www.jeswade.com

Best of luck to the two featured designers above and to all the great designers who participated in the DENYC program!!!

If you are interested in participating in the 2013 class of Design Entrepreneurs NYC, please note that the application process will launch in early 2013. For updates, please visit http://designentrepreneursnyc.com/.

For those of you interested in participating in the business of design, NYC Fashion Fellows is now taking applications.  NYC Fashion Fellows

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Taking Fashion Design to the Next Level – Business!

By , September 29, 2012 10:25 am

DE Final Color

Last Thursday evening, Sept. 20, was the culmination of Design Entrepreneurs NYC (DENYC) an intensive “mini-MBA” program providing 35 emerging NYC fashion designers with the business knowledge and skills they need to successfully grow their labels. The 35 designers were selected through a highly competitive application process and were put through a boot camp of workshops and lectures covering topics ranging from marketing to financial planning to operations.

A one of the instructors, a group comprised of FIT faculty and industry experts, including Jeanette Nostra of G-III Apparel, Gary Wassner of Hilldun Corp., and Andy Ward of GIDC, I  taught  some of these intensive classes. Over the summer, we worked closely with the designers to develop and formalize their business plans.  It was hard work for many of them since fashion is more right brain focused than most other professions. They struggled but every single one wrote, or updated, their business plan.  While they were running their company. And while many were preparing for Fashion Week, trunk shows, etc.

On Thursday, the closing event gave 15 of the graduating designers the opportunity to present their plans to a panel of industry executives representing companies including G-III, French Connection, LVMH, Macy’s, and Sears. The designers who didn’t present were given the opportunity to showcase their fashions at designated tables around the event  space.  The evening and program proved to be a huge success. And the designers are now enabled to take their companies to the next level.

Jeannette Nostra, President of G-III apparel group, as a sponsor, instructor, panelist and judge, was one of the most intimately involved with the program.  Her experience:

“The true value of the program was most evident to me during the final presentations. Every designer who attended the program, whether they were selected to present as a finalist of not,  was thrilled with how much they had learned,  the contacts they  made with other participants and industry executives they were able to meet with.  All the designers felt the DENYC program was of great value to them and that  is the most rewarding part!”

To me, the energy and determination of the designers was inspiring.  I can’t wait to say “I knew them when…”

If you are interested in participating in the 2013 class of Design Entrepreneurs NYC, please note that the application process will launch in early 2013. For updates, please visit http://designentrepreneursnyc.com/.

For those of you interested in participating in the business of design, NYC Fashion Fellows is now taking applications.  NYC Fashion Fellows

Fashion 1_050411_183

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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