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By Dalia Strum, May 15, 2012 1:13 pm

WHAT’S TRENDING

Louis Vuitton is going back to its roots and what they’re originally known for; their luggage and trunks by creating an iPad application.  The 100 Legendary Trunks iPad application provides exclusive brand information through unpublished texts and documents, videos, sound clips and images. The Louis Vuitton app price seems to be a luxury item in and of itself, with a price point of $18.99 in Apple’s App Store.

The application’s vivid representation of the history of Louis Vuitton’s design’s and usage is truly representative of the company’s evolution throughout the years.

The history of the Trunks, also include the globe-trotters (celebrities) whom have owned them and have been carrying their possessions for some time. While they’re more nostalgia pieces nowadays, they still draw attention for their classic lines and sticker friendly surfaces.

Louis Vuitton’s luxury experience backstory was translated into an application, similarly like the details and quality of their products. Their clientele understands the value behind the brand, and LV has established a sense of trust with their customer base, so they shouldn’t have an issue with the price point of the app.

Dalia Strum teaches SXF 120: Blogging Smarts for Business and SXF 130: The Social Media-Social Commerce Revolution: What You Need to Know to Keep Up

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By Dalia Strum, May 3, 2012 1:18 pm

WHAT’S TRENDING

Retailers, including Bloomingdale’s, Macy’s, Lord and Taylor as well as Elie Tahari are starting to utilize RFID technology for immediate access to inventory, especially in-stock product availability as well as speeding up annual product checks.

This provides a value-add, by working with the faster and more innovative technology; the RFID codes that communicate to a networked system to keep track of items and are therefore able to provide improved accuracy.

As the inventory levels should be more accurate, this allows an opportunity for these stores to appropriately stock the higher demand items in a shorter time-period, which should essentially provide increased sales by making the inventory readily available for sale.

Item accuracy and inventory management is essential to make sure that customers will continue frequenting the establishment.  The worst thing that you could do is disappoint the customer by not stocking the item that they are interested in and forcing them to find other outlets to fulfill their order.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.