Today’s guest blogger is Dev Das, Founder of Expleo Insight, a consulting and market research company specializing in emerging biotech and pharma (see bio below). Dev has several years of experience in big pharma as well as running his own business so he understands the challenges and needs […]
Tag: crowdsourcing
Digital Storytelling – Tell the Right Story to the Right People.
The transition from analog to digital has enabled the reach and focus of PR and marketing messaging exponentially. These transitions are nicely described by Lucy Siegel (http://bridgebuzz.bridgeny.com/). With these new powers, it’s important to make sure that your storytelling is aligned with your branding and […]