Tag Archives: Creative

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How to Design and Merchandise an Accessory Line

Meet our new Instructor, Art Veloira!

He will be teaching SXF 218 How to Design and Merchandise an Accessory Line, starting October 30, 2014!

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So, tell us a little about yourself…
I moved to New York in the summer of ’96, and immediately found a job in a costume jewelry company. For the last 18 years, wherever I lived and live, worked and work, I always walked the block of 39th Street, between 7th & 8th Avenues, five days a week. To this day, I would sometimes still stop and think how lucky I am to be working in the famed Garment District. The excitement goes on after so many years, without cease.
As a designer in a private label design and manufacturing facility, I’ve had the most rewarding experience of working with many famous labels and talented designers, including Peter Som, Zac Posen, Tommy Hilfiger, Michael Kors, Lela Rose, Isaac Mizrahi, and Doncaster Collection. This training has sharpened my skills as a designer and artisan with a unique perspective, and that is the ability to interpret, understand, and even get excited by an aesthetic that is not my own, as my prime objective is to deliver a piece–if not a collection–worthy of the customer’s label or name.

Was there a project or accomplishment that you consider to be significant in your career?
I consider that during the end of every major market season, Spring market in September and Fall market in February, is an accomplishment simply for having survived it, since I cater to the runway needs of a few designers during NY fashion week, and since accessories are oftentimes the last to be developed, I always worked with a challenging and tight deadline. Remember, I don’t work with just one or two designers at a time! I’m sure many designers would agree with me that talent and sense of style is a given, but stamina is another outfit we must put on every day, to make it in this industry.
But my very first taste of the garment district is what I consider most significant, in relation to my career as a designer. It was the searing summer of 1993, and to support my short stay in NYC as a struggling visual artist, I accepted a job as a delivery person to a dear friend who makes garment samples for a few clothing designers in the area. My afternoons were spent carrying multiple garment and shopping bags, schlepping them from Woodside to midtown, after a morning of ironing the freshly-sewn garments I was going to deliver. No blood, but sweat and tears, yes. But this experience opened me to the idea of possibly, one day, a career in fashion might be a nice idea?

What is exciting in the accessories market right now?
Since I work closely with different types of manufacturers, I hear more often now that there seems to be a boost in interest in manufacturing locally. This means that many designers will be more comfortable producing, since MOQ’s here are relatively not as high as any given factory in China. That to me is very exciting.

Can you give us a sneak peak of what your class will be like?
Other classes seem to have been attended by enthusiastic professionals who are mostly not in the fashion industry yet. I would expect this class to be the same, and by experience, I see that it’s not about trying to find inspiration in designing a collection, but rather, many students battle with the fact that they have too many ideas! My class will be about trimming and editing these ideas, culminating with a concept for a collection that is cohesive, impactful, and relevant. Lots of talk, visuals, and interaction!

Thank you and we look forward to your class!
To register for this class, please visit fitnyc.edu/noncreditregister

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My SS15 Fashion Week

Ann Yee (DENYC 2014)
Ann Yee SS14 Ann Yee SS14 Ann Yee SS14

Parke & Ronen (DENYC 2012)
Parke & Ronen SS14 Parke & Ronen SS14 Parke & Ronen SS14


I also attended this event with Instructor Melissa Hall: http://www.refinery29.com/2014/09/73904/bill-cunningham-fern-mallis-interview
Favorite bits:
“Fashion is armor to get through life.”
“I eat with my eyes.” (In response to question about food. When he moved into his new apartment the first thing he did was have the refrigerator removed to make more room for his file cabinets. He can always grab something at the deli. Doesn’t much care what he eats.)
Told a story about taking a photo of a woman because of the marvelous (his most used word) way the shoulder was cut in on her fur coat. Realized later it was Garbo.
Fiercely independent. For example, pays for his ticket to Paris each year. NYT would pay but then he’d have to do what they want him to.
He cried– touched that when spoke of mother gathering coal from the train tracks or sharing a story about a wonderful party on Fire Island (the last before the AIDS epidemic hit) or his experience of the famous 1973 Versaille fashion show– he had to stop and collect himself before returning to his almost constant smile.
Never spoke ill of his family although they clearly rejected him for being in fashion.

My blog for this week….a little different

My guest blogger this week is William Clark who will discuss some of his choices for this fall’s fashion lineup accompanied by a historical reference of fashion falls gone by.  And this being a small business blog, the last designer is just that.

William is the founder of JETTSTYLE, his consulting business where he has worked with Reese Witherspoon, Pauletta Washington, Benny Medina, and Renee Zellwegger. He brings to JETTSTYLE a wealth of experience in every facet of fashion.  No less impressive is the fact that he was selected to assist in the styling of a major shoot for a recent edition of Italian Vogue.  His background includes working with Carrie Donovan at Vogue, Bill Cunningham at the New York Times, Jean Paul Gautier, Thierry Mugler, Comme des Garcons, Giorgio Armani while, at the same time, overseeing direction of the Emporio Line visually for the US, and Bottega Veneta.  His red carpet clients in addition to those mentioned above, include Jennifer Aniston, Brad Pitt, Hilary Swank, Gwen Stefani, Mary J Blige and Salma Hayek.

It’s official: we’re diving into summer —  let’s talk about my favorite  ready to wear collections of the season.

We are first taken on a African safari with Sarah Burton of the house of Alexander McQueen who was obviously influenced by Monsieur Yves Saint Laurent’s African Queen collection from the 70′s . She used vibrant graphic prints and intricate  textures in abundance.  Her use of textiles was so beautifully executed by making feathers and beads to appear to be checkered tweed. The crocodile and gold harnesses worn over graphic printed kilts then gave it a medieval twist.

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Alexander McQueen, NOW

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ysl 2002
YSL, THEN

Miuccia Prada over at the house of Miu Miu looked to the 60′s & 70′s through a naughty school girl’s rose’ colored glasses for inspiration. Her use of muted pastels such as pistachio, powder blue and neapolitan in beautiful childlike prints of parrots, foxes and angel fish could have easily been seen on supermodel Veruschka in the 70′s or today on the houses Oscar winning muse Lupita Nyong’o. Muiccia’s artisan approach to usage of textures like crochet, tortoiseshell, suede and python was perfection.

Miu Miu
Miu Miu Spring/Summer 2014, NOW

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Veruschka, THEN
Veruschka, THEN

While back home stateside Prabal Gurung presented a hyper colored and floral splashed collection out of the 50′s with a ultra modern twist. These vibrant colors lined dramatic evening coats in metallics giving them edge. Between binding the waists of dresses and pants with clear pvc belts and the ultra sexy shoes there was a slightly erotic vibe to his collection and I liked it ;)

Prabal Gurung
Prabal Gurung

Next on to design duo Badgley Mischka. We’ve been invited to a party thrown by the Great Gatsby  on one of his opulent yachts. The color palette is muted pastels and the theme of coarse is nautical. There are chic touches of the 20′s & 30′s in pleated chiffon palazzo pants, fringed bugle beaded dresses, bucket hats and the girls wore marcel waves in they’re hair.

Our last destination (a small business fashion house) is Ancient Egypt where  there is new Queen on the throne and she is The Serpent Queen from the House of Rubin Singer. For s/s 2014 this rising star couturier is giving elements of the ancient  and regal culture with a ultra  modern approach. He uses embellishments in his embroidery such as bugle beads, chains and swarovski crystals. He sculpts and drapes the female form in combinations like silk brocade, chiffon, python, and metallic leather embossed with hieroglyphics from the tomb of Queen Nefertiti. His Serpent Queen is a dangerous temptress that knows she can seduce with her dark beauty.

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Rubin Singer’s Serpent Queen, NOW

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Elizabeth Taylor
Liz Taylor, Another Queen THEN

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.