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Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities.If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to:
- get your product on the body or in the hands of a celebrity
- connect with stylists, publicists, and other handlers who have access to the star
- avoid awkward product-celebrity match-ups and find the perfect person for your brand
- execute a celebrity marketing campaign for next to nothing
- get valuable loaned product back from sticky-fingered stars
- prepare for the attention and increased demand when you have a celebrity hit
Though focused on fashion, Ashbrook’s advice is applicable to almost any type of product, and she makes a brilliant case for why placing products with celebrities can increase sales more successfully and economically than traditional advertising.
Susan J. Ashbrook has been involved in celebrity product placement for twenty years. She founded and pioneered Film Fashion, the first fashion product placement company in Los Angeles. Her first client was Ralph Lauren, and she went on to match top celebrities with a roster of clients that included Lanvin, Chopard, Swarovski, Escada, Isaac Mizrahi, and many more. She has also consulted for non-fashion brands like Nikon, Hasbro, and MasterCard. Ashbrook sold Film Fashion to the PR powerhouse Rogers & Cowan in 2008.
– FROM AMAZON.COM
1950s Jonathan Logan Summer Plaid Day Dress
This summer, the dress is the way to go for comfort and style. Be it long or short, the simplicity of a one piece dress allows you to spend more time thinking of your accessories. And isn’t that easier then figuring out what top or bottom to wear together. The right shoe, jewelry or belt will add just the right finishing touch. So stay cool this summer by perhaps choosing the iconic shirt waist dress which has come a real long way just like women have.
Vintage Colorful Plaid Shirtwaist Dress
The concept of the shirt waist dress originated from a man’s shirt and was seen as early as the 1900s. Although it has a menswear influence, it’s anything but masculine. The 1950s iconic shirtwaist dress, as seen in movies like Pleasantville, emphasized the female waist and the bust and was very feminine. Casual and dressy versions of the shirtwaist dress were staples in a woman’s closet from the time Dior introduced the “New Look” silhouette in 1947. These dresses were worn with petticoats underneath to increase the skirt’s volume and create a more festive look, and girdles to make the waist smaller, creating a very flattering silhouette. They could also be worn casually without a petticoat and were then referred to as house dresses.
So cheers to the shirtwaist dress, you’ve come a long way baby! Try one on!
1950s Cotton Shirt Waist Dress in Olive Green with Orange Floral Print
Emma Sosa teaches SXF 300: Secrets from a Professional Shopper, SXS 100: Introduction to Fashion Styling, SXT 500: Star-Quality Vintage Shopping.
Found an interesting article!
Read the article – http://www.nytimes.com/2011/06/25/theater/sutton-foster-and-patti-lupone-and-their-dressers.html
- Julien Havard, right, and Sutton Foster, seated, in Ms. Foster’s dressing room at the Stephen Sondheim Theater where Ms. Foster stars in the Broadway revival of “Anything Goes.”
It’s All About Holding Hands and Stitching Hems
By ERIK PIEPENBURG
Published: June 24, 2011
Broadway stars like Sutton Foster, Patti LuPone and Victoria Clark depend on their dressers to get them through more than costume changes. Read the article – http://www.nytimes.com/2011/06/25/theater/sutton-foster-and-patti-lupone-and-their-dressers.html