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LV brings their product roots to iPad

LV brings their product roots to iPad

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Louis Vuitton is going back to its roots and what they’re originally known for; their luggage and trunks by creating an iPad application.  The 100 Legendary Trunks iPad application provides exclusive brand information through unpublished texts and documents, videos, sound clips and images. The Louis Vuitton app price seems to be a luxury item in and of itself, with a price point of $18.99 in Apple’s App Store.

The application’s vivid representation of the history of Louis Vuitton’s design’s and usage is truly representative of the company’s evolution throughout the years.

The history of the Trunks, also include the globe-trotters (celebrities) whom have owned them and have been carrying their possessions for some time. While they’re more nostalgia pieces nowadays, they still draw attention for their classic lines and sticker friendly surfaces.

Louis Vuitton’s luxury experience backstory was translated into an application, similarly like the details and quality of their products. Their clientele understands the value behind the brand, and LV has established a sense of trust with their customer base, so they shouldn’t have an issue with the price point of the app.

Dalia Strum teaches SXF 120: Blogging Smarts for Business and SXF 130: The Social Media-Social Commerce Revolution: What You Need to Know to Keep Up