By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider
Can you believe that Christmas is over and done with – kindly tell that to the people who still are lighting up the house and have deflated inflatable Frosty ’s and Santa’s puddled on their lawns. Don’t you always wonder how someone can come home over and over again and not notice the petrified wreath, the blown out bulbs, the downed deer, etc. as we approach Valentine’s Day.
Meanwhile back to the business of fashion- did you do “the windows?” You know you were supposed to… This is important fashionista holiday behavior, and a ritual that is so NYC. How would you like to live out there in Shopping Mall America and have no holiday windows to visit? This year, I did them twice, actually.
If for any reason – illness or a trip to a fabulous location prevented you from walking Bloomie’s to Barney’s, and down 5th, we have some pictures here for you to see. A recap of Christmas just past. I am going to give Saks the “This is what Christmas décor and excitement should be Award “ The light show on the outside of the building continues to amaze the crowds going to see the tree right across the street at Radio City Music Hall. The “Yeti” story that unfolded as one moved from window to window was enchanting for children and yet, sophisticated enough to amuse adults. I read a snarky snipe early in December that alluded to the fact that Saks was playing it politically correct by dodging mentioning Christmas. Oh please, d. if you do, d. if you don’t. The interior was tastefully stunning, a winter wonderland of branches and ice white lights and all those fabulous accessories. A first class execution inside and out.
Also notable – Bendel’s crazy tea party and those fabulous Cartier cats, particularly the one perched on the side balcony.
Another new concept– you could get your picture taken on the outside of the Lord & Taylor 5th Ave. Flagship and have it sent back to you instantly as a text message. The Christmas miracle is that as of New Year’s it was still working and had not broken down. Hordes were lined up to do it. A wonderful opportunity for customer engagement, and needless to say their windows are always so special and classic. It was a great contrast of old and new and as we have told you before, do not sell L & T short. Anyone out there a convert or L&T fan?
The tourists were out in full force all over 5th and Madison by the way, and some of the tour books must recommend that it is important to be as rude as possible when in New York City, too bad about that….
For those of you who did view the windows share your experiences with us, better to think about the visual merchandising aspects of Christmas 2013 then concentrate on the business figures, particularly for brick and mortar stores.
Now that we are into the New Year, get yourself to Dover Street Market, Lexington and 30th St., 160 Lex. But don’t look for any signs, look for a great old building and enter on 30th St. It is one of those too cool to advertise its presence places! A Comme des Garcons temple to avant garde. We will share more tidbits about Dover Street with you next week.