What “I’ll try” really means in business and personal relationships

Short answer: the other person isn’t really committed. Communications 101: Communication is the foundation of all relationships  — business and personal.  When communications function well in a relationship, the relationship succeeds. When they don’t, the relationship struggles.  It’s that simple. And “I’ll try” is a […]

How a clothing line moved itself from product to brand

Here’s a really great case history about how a fashion company used customer-focused market research and marketing. The TwirlyGirl clothing line polled their customers about the feelings/descriptive words that identified the clothing to them.  They took the results, which when all combined generated a single […]