Short answer: the other person isn’t really committed. Communications 101: Communication is the foundation of all relationships — business and personal. When communications function well in a relationship, the relationship succeeds. When they don’t, the relationship struggles. It’s that simple. And “I’ll try” is a […]
Tag: Business Tips
In Praise of Creative Entrepreneurs
Written by: David L. Colby, Esq., Managing Director of Colby Law Office, PC When creative people start a business, interesting things happen. Cool things, Inspired things, game changing things. But sadly, also tragic, bad things. The users of this world prey on creative people far […]
A logo / design and tag line do not make a brand – especially a fashion brand
Yes. They are definitely contributors but there’s a 360-universe that comprises a brand and those elements are only a part of it. A key part of your brand is the brand promise: what are you going to deliver? It’s great if you can promise to […]
Business Startup Basics
Okay so it’s still January and below is a link to another list – this one is good for all times. The 20 points are all business startup basics. Great post. I’ll add one point to the list: 21. Protect your intellectual property. Trademark, patent, […]
How a clothing line moved itself from product to brand
Here’s a really great case history about how a fashion company used customer-focused market research and marketing. The TwirlyGirl clothing line polled their customers about the feelings/descriptive words that identified the clothing to them. They took the results, which when all combined generated a single […]