Tag Archives: Business Tips

Learn How To Make Any Kind Of Web Site With WordPress – Starts November 2, 2016

Do You Want To Make A Web Site?

WordPress Class at FIT

Have you heard about WordPress?

If you haven’t you are:

  • Not living on Planet Earth.
  • Not having any fun in your life.
  • Not reading this page which was made using WordPress.

WordPress is one of the most versatile and user-friendly web publishing applications. It has been enjoying rapid and widespread use over the past few years. Find out how easy it is to make web sites, change or create themes, add plugins and expand your offerings to clients – or maybe you just want to create a new web site for yourself.

Next Class Starts Wednesday, June 1, 2018 at 6:20PM!! We meet four times.

Do all of this without having to know a lick of code!! How crazy is that?!?!?

Prerequisites? If you can turn on your computer and use a web browser and a word processor, you are good to go.

Here is the home page I use for the class. Download the syllabus if you’d like (right column).

Learning WP is a skill that you can hardly live without in today’s world whether you are just making a web site or are going to work for others who want you to know how to work with a Content Management System.

Here is where you can get started learning something that is fun and useful.


Next class begins Wed, Nov 2 at 6:20P.

This course is being taught by me, Bud Kraus, veteran WordPress and web design instructor, here, there and everywhere. Reach me at bud@joyofwp.com



If you have  a fashion or other business, a great way to grow it is by licensing.  You see Daymond and Kevin offer to license all the time. Find out how lucrative licensing can be in 4 easy sessions.

Guest speakers from industry will compliment the lessons.
Class begins April 20th!

Sandra Holtzman teaches CEO 035: Licensing.

She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Some Big (and not so big) Business Tactics Startups Should Avoid

Here’s a list of some things big businesses do – actually it’s the people in them – and what to avoid when you’re starting your company:

  • Use employees like toilet paper – don’t get involved with them and turn them over regularly – this gives the company/you a horrible reputation, and disincentives employees – disgruntled employees make “mistakes” and work gets sloppy. I was at an ad agency once where one client’s logo found its way onto another client’s ad.
  • Tell your employees how great the company is doing while underpaying them – the bosses get all the bonuses and the employees struggle.  Results:  see disgruntled employees above.
  • Ignoring a product issue or trying to cover it up.  Sooner or later the truth comes out and the company gets in trouble.  Use J&J’s textbook example of how they handled the Tylenol crisis as the ethical way to proceed — http://www.aerobiologicalengineering.com/wxk116/TylenolMurders/crisis.html
  • Purposely cut lines of communication within the company or illegally raising capital. Management, board members, and investors and sometimes law firms are left out of an important communications loop.  Sooner or later the culprits get caught. Ultimately it’s at the company’s expense.  See “A tale of how successfully raising capital leads to bankruptcy” below.

When in doubt here’s a simple rule to follow:  The Golden Rule.  Sounds trite but when you treat your employees how you would like to be treated, then you develop a great team. When I have consultants working on projects with me, I pay them before they bill me.  This instills appreciation and loyalty and guess what?  When I have a project, there’s never a wait or conflict – they are there for me every time.  And they turn out their best work for me and my clients.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.