Tag Archives: accessories

NEW Class in Accessories!

Meet our new Instructor, Christina Caruso!

She will be teaching SXF 218, How to Design and Merchandise an Accessory Line, starting October 31, 2013!
Christina Caruso photo by Peter Hurley

 So, tell us a little about yourself…

I’m, Christina Caruso, a fashion accessory designer living and working in NYC.
I studied fashion design at Parsons School of Design. Upon graduating, I started my own line of fashion accessories (ChristinaCaruso.com), designed for major brands including Liz Claiborne / Isaac Mizrahi, and was a contestant on Lifetime’s Project Accessory show. I’m currently employed with the GAP as the Design Director for Banana Republic Jewelry.

For those of us unfamiliar with this market, please inform us…

The accessory market is a fast growing and profitable industry. Working with an American lifestyle brand like BR/GAP and collaborating with guest designers on a seasonal basis keeps my job exciting. Our designs are available in over 500 stores world wide reaching a massive audience.

Tell us about a project or accomplishment that you consider to be the most significant in your career…

When I was a student at Parsons School of Design, I knit a bag that was eventually featured on SJP in Sex and The City. This helped launch my career in the accessory world.

What will the students learn from your class?

I will share my personal experience and knowledge of working in the industry.
Students will learn how to design and merchandise a line from start to finish. We will create inspiration boards to tell the story.  I will also bring in other industry leaders as guests to speak about their expertise and share their knowledge of the industry.

Thank you and we look forward to your new class!
To register for this new class, please visit http://www.fitnyc.edu/noncreditregister.


Barney’s focuses on real people for their shoppable videos


Department Store, Barneys New York is experimenting with how social integrates into e-commerce through the second release of their shoppable video this quarter. Barneys-Video

The focus is “Transform the Everyday Black Dress,” which features fashion blogger Geri Hirsch (www.becauseimaddicted.net and founder of LeafTV), whom is actually videoed while shopping in Barneys’ Beverly Hills store location. The goal of this campaign is to target a younger demographic through this trendy strategy, while incorporating the classic aspects of the Company Brand which synergizes with the classic look of the ‘Black Dress’ and how some additional accessories could give it a ‘face-lift.’

This clip features links to Barneys’ ecommerce site in order for consumers to actually purchase the items that are featured.

This video goes through some real-life experiences that women deal with on a daily basis, which is why it made it relatable and translatable in their lifestyles.

This strategic approach of utilizing an average woman that their target market could relate to, as opposed to their typical model was quite interesting, and decreased the focus on constantly improving their cosmetic appearance.  This should allow their consumers to focus on the actual apparel/accessories and should result in an increase of sales.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.