Gentlemen’s Vintage Clothing Show and Sale

By , November 15, 2013 10:01 am

This looks to be an interesting event!
If you go, please let me know how it was.

Gentlemen’s Vintage Show and Sale

 

Interested in Menswear classes? Check out:
SXF 325 Men’s Image Consulting with Style
SXF 335 Fit, Balance, and Proportion Fundamentals for Men’s Image and Styling
SXF 340 Most Iconic Menswear Milestones in Fashion History
SXS 330 Fashion Styling for Men

 

EduTech Day: Building for the Future

By , November 12, 2013 8:58 am

Fifth Annual EduTech Day at FIT
Thursday, November 14th
9am-4pm
The Great Hall & John E. Reeve’s Conference Center
Fashion Institute of Technology, New York, NY

Edu Tech Day 2013 flyer

The day will include presentations, panels, workshops, luncheon and book signing by Jason Miles – bestselling author and expert in Pinterest and Instgram!

The Technology Development Team (TDT) in collaboration with The Center for Excellence in Teaching will be holding the fifth annual EduTech Day on Thursday, November 14, 2013. Our theme “Building for the Future” focuses on how we can integrate technology and pedagogy in response to the increasingly complex and diverse environments faculty will encounter academically and students will encounter professionally. This year’s theme is in part responsive to the college’s plan of strengthening the academic core, which will be reinforced while keeping an eye on emerging trends in the professional world. Among our goals are to foster student-centeredness within the FIT community by focusing on collaborative activities. The event will provide hands-on experience linking best practices in education and in professions with current and emerging trends in technology.

When technology intersects with fashion – you benefit.

By , November 9, 2013 8:17 am

There’s a new tech idea/website that’s been specifically developed for fashion designers (although other businesses can certainly use it).  It seems to be a cross between crowdfunding/sourcing and market testing.  Here’s how it works: A designer posts several new items from their upcoming collection – or variations on one item – for instance the designer could post one item in multiple colors to see which color is the most appealing. The customer, if interested in the item, makes a commitment to purchase it.  When orders reach a minimum number designated by the designer, then the customer is charged and the designer starts production.  If the orders don’t reach that minimum, then the customer is refunded their money and the designer doesn’t produce it.  It’s a fashion variation on the crowdfunding theme.  But this idea goes one step further.

In crowdfunding, you go to a designated crowdfunding website and put up your idea.  Then there’s a huge hurdle which people rarely discuss – marketing. You have to market like hell to get people to go to the crowdfunding site. So you are essentially doing double marketing – first for your own website (assuming you have one) and second to the crowdfunding site.  With this product, you actually overlay the crowdfunding program onto your own website, thus driving people to your website only, which I think is a much more organic way to market yourself (although you will lose the crowdfunding site surfers who might be a source of revenue).

The concept sounds like a total win-win for the customer and for the designer.  It’s a great way for the customer to be not only ahead of the trend but to actually influence the trend – and to be the first wearing a new style.   Customers order their clothes in advance, and designers don’t risk wasting materials and manufacture for a product that isn’t going to sell well, thus avoiding excess inventory and cash flow difficulties among other issues.

So far, Voy-voy, a NY based clothing company, Feit, a shoe and accessories company, and Gustin, a jeans company are all using this new concept.

It’s called Mimoona – to learn more and hear testimonials, visit the site and see if it’s something that will work for you.  http://www.we.mimoona.com/Projects/1443?share=true&reffID=4299.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

3D Printing

By , November 8, 2013 3:09 pm

3d demo

An up close and personal conversation with the Chief Technology Officer of MakerBot, Justin Day, on Tuesday, November 12 at 6:30 pm in the Marvin Feldman Center, 2nd Floor, Haft Auditorium. The implications of 3-D printing on the fashion industry cannot be understated. It has the potential to do great things: create shorter lead times for designers, offer the ability to produce things in smaller quantities, and create easy personalization. Hear how a Brooklyn-based company, MakerBot, is helping lead the world of fashion into the digital age.
Free and No Sign Up Required.
For more information contact Steven Brookstein at 212-217-4496.

Learn WordPress — Starts November 14, 2013

By , November 5, 2013 5:44 pm

Altered WordPress Logo

Have you heard about WordPress?

If you haven’t you are

  1. Not living on Planet Earth
  2. Not reading this page which was made using WordPress

WordPress is one of the most versatile and user-friendly web publishing applications. It has been enjoying rapid and widespread use over the past few years. Find out how easy it is to make web sites, change or create themes, add plugins and expand your offerings to clients – or maybe you just want to create a new web site for yourself.

Do all of this without having to know a lick of code!! How crazy is that?!?!?

Learning WP is a skill that you can hardly live without in today’s world whether you are just making a web site or are going to work for others.

And besides. Its too much fun.

Here is where you can get started learning something that is fun and useful.

Next Class Starts Thursday, November 14, 2013!!

Details And Registration

For questions about this class contact Bud Kraus, bud@joyofcode.com.

EDITORIAL AND PRESS RELEASE – P.R. influence through $$

By , October 31, 2013 10:06 am

Brandpsych logo

PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider:
Is a brand’s PR’s use of mobile media a sign of authenticity?
Will media have explicit editorial surveillance for a press release content that is paid for?
Will editorial content now be dominated by press releases in omni-media and omnicon?

Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as they are rewarded? (see our July 2013 blog on Native Advertising.) (reward-based advertising rewards consumers for interacting with branded-content in their favorite mobile apps.)

Considering these new forms of PR content, what will editorial content become? Will it lead to an erosion of inconvenient factual positioning found in Brand Marketing Communications?
Will the PR factions of Brand Management actually create “contracts” between Brands and Media? Will the media be receptive to this idea as it changes the role of gatekeeper — to what exactly?

drawing by Art Winters

drawing by Art Winters

Now that we have omni-tweets and facebook updates and e-mail blasts, what will the consumer believe is the real story of the brand’s positioning, its image and meaning? A significant answer to this question is in the changes in marketing communications. We now have so many more methods of messaging and outlets for those messages: e-books, infographics; blogs, social media, email newsletters, webinars, … , not to mention, the traditional media that still exist.

These can be effective especially when they are a creative part of a brand’s PR and marketing campaign strategy. News outlets still need connections with the people and stories behind the brand.

The press release that was, is still useful. However, it is so much changed. What is needed now is relevant content that truly involves the receiver. The receivers of press releases used to be the media gatekeepers – reporters and editors… but this has changed due to the advent of social and mobile media, company websites and blogs. And a serious reality in this new age of PR is that the receivers of press releases are now almost any audience … and the harsh reality that content providers must face is that their press release content might never be read!

The evolution in information exchanges now requires a whole new
Brand Think!!

What do you think???

 

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Setlog in the news

By , October 27, 2013 10:01 am

Just how integrated the industry is now was underscored at our 9/27 program. Fashion generalists function better. Read more here: http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=153762

Fibre2Fashion (October 11) reported that FIT’s Center for Professional Studies, in association with Setlog Corporation, presented Sustainability and Corporate Social Responsibility in the Global Supply Chain, a seminar held at FIT on September 27. The event addressed the issues facing global fashion brands and retailers who are under increased pressure to know more about every element in the supply chain.

.

Licensing – Signing the deal is just the beginning

By , October 26, 2013 9:24 am

A licensing agreement is like any other legal agreement.  You can’t just sign on the dotted line and fold up the agreement and put it away for safe keeping. Like a relationship, you must nurture all the parties involved.  It’s a living, breathing and highly dynamic bond.  Sure you’ve agreed to amounts, the frequency of payments, milestones, if any, and all the other details.  But, as in life, things happen.  What happens if one party doesn’t reach the milestone?  Or goes bankrupt? What if there are manufacturing or shipping delays?  What if the product composition or the amount of product isn’t exactly what you agreed upon?  And, probably most commonly, what if the personnel change or the license gets shifted from the original department into some other department’s bailiwick? Yes, the license should cover most of these possibilities but sometimes things come up unexpectedly.

This is why, whether you are the licensor or licensee, it’s really important to develop and maintain your relationship with the other party since both fates might depend on it.

The Licensing Executives Society’s upcoming meeting deals with a lot of these issues.  The focus will be on pharma, since that’s the 800-pound gorilla in the region.  However, if you attend, there will be lots of valuable information to gleam. Here’s the link:

http://us1.campaign-archive1.com/?u=2d4d04d50b85ccc79f5b5b933&id=173b67560e&e=

Here are some other examples of what can happen with copyrights, license rights etc.

http://kateharperblog.blogspot.com/2009/08/how-to-protect-your-assets-in-licensing.html

http://www.cracked.com/article_19683_6-terrifying-user-agreements-youve-probably-accepted.html

http://www.hrfmlaw.com/img/articles/The_IP_License_Agreement_A_View_from_5_000_Feet_article_370958.pdf

My parting suggestion:  Start a relationship with an Intellectual Property attorney who you trust.  It’s always important to have a trusted and knowledgeable partner on your side.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

PVH Friends & Family

By , October 25, 2013 9:00 am

Thanks to our friends at PVH!

PVH Friends and Family 2013

Socks, Tights, and More!

By , October 22, 2013 7:00 pm

Meet our new Instructor, Fern Pochtar!

She will be teaching SXF 222 Intro to Legwear Design: Socks, Tights and More,
starting October 29, 2013!

-

Hi Fern! So, tell us a little about yourself…

I am a graduate of Pratt Institute and have been a professional in the legwear hosiery industry for many years. After working for several corporations designing and merchandising legwear and other accessory items, in 1983, I started a business with a partner and we are still going strong. I’ve traveled all over the world making socks and hosiery and it has been a very fulfilling career.

For those of us unfamiliar with this market, please inform us…

One of the really great things about this market is that there is always a need for the product. The trends can change from one item to another, but but there is always a need for legwear. The most exciting thing about this category is the fun to blend the technology with the creative. Take the course and learn just how creative you can get!

Tell us about a project or accomplishment that you consider to be the most significant in your career…

Before I started my company, I was the designer at Danskin and made the first cotton tights. These have become a basic and classic for everybody’s wardrobe.
Also, starting my own company, SoloLicensing/Legwatch, Inc., after working for others. I understood the technical part of designing which was a unique quality and I felt that I was well respected in the industry and could build a business, which we did.

What will the students learn from your class?

Students will learn how to understand the technical information that one needs in order to detail and design any legwear item and have product come out exactly as they imagined. They will learn the terminology and all phases of the legwear design process.

Thank you and we look forward to your new class!
To register for this new class, please visit http://www.fitnyc.edu/noncreditregister.

 

Panorama Theme by Themocracy