I just got back from the AICI (Association of Image Consultants International) annual conference in Orlando and feel energized and ready to ramp up my image business! The AICI conference always gives me a booster-shot business-wise, as it provides an excellent opportunity to share ideas and techniques with consultants from around the world. After all, some of the best take-aways come not from a book or classroom, but from each other!
That said, I did attend some really phenomenal workshops and will enjoy sharing some of the highlights in the weeks to come. The one that an immediate impact was called “Blogging and Writing Your Way to Expert Status.” It was presented by Imogen Lamport, AICI CIP from Melbourne (www.bespokeimage.com.au) . She’s one of the most successful Image Consultants in Australia – not to mention lovely person and so incredibly generous with her information…something I really appreciate as an image educator!
Here are some of Imogen’s suggestions for articles or blog posts (as well as some of my own):
- Current events (the Royal Wedding was a blogger’s dream!)
- Client questions (is it appropriate to wear sleeveless tops to the office, white after Labor Day, etc.)
- Movies (Bill Cunningham New York, the YSL movie)
- Inspiration from museum exhibits (isn’t the FIT museum just fab-u-lous for that?)
- Seasonal challenges (how to look great when the temperature heats up)
- Celebrity style (who wore it best, how to achieve the look, etc.)
- Your favorite picks (5 favorite shopping web sites, tote bags, makeup items etc.)
- Comments on a famous fashion quote (“Fashions fade, style is eternal.” – YSL)
- Topics covered in image or style books (how to dress slimmer, on a budget, for an interview, etc.)
- Something you’ve learned about in one of your FIT classes
I was grateful for all of the suggestions because, let’s face it… sometimes the well runs dry!
Do you have other suggestions? If so, please share! After all, isn’t that what writing in a public forum is all about?!
BTW, next year’s AICI Conference is May 17-20, 2012 in Hawaii. Talk about a marriage of business and pleasure!
Carol Davidson teaches SXF 810: Color for Wardrobe Planning, SXI 100: Introduction to Image Consulting, SXI 110: Image Consulting Confidential.
It’s Licensing Executives Society International. A lot of the posts are for technical subjects, but the strategies and questions are often relevant to any business. It’s a good group to belong to and follow for gathering general information about your product/service.
You’ve been to design school and you’ve got a great idea about building a company that best showcases your designs and your products. Well, now what? You’re an expert at designing the products that you see in your mind’s eye but you don’t know the next best steps about how to design a company that supports your dreams. One of your friends tells you that you need a business plan. Someone else tells you to read “Who Moved My Cheese?” while another person tells you that you should keep your day job. Is any of the advice going to get you to seeing your dream materialize into products that make it to the marketplace?
As a serial entrepreneur, I can tell you that there is a plethora of information swimming out in the world. I’ve spent years researching and building my own companies and have seen what tools and strategies are the most helpful to new entrepreneurs. I’ve also found what type of mindset is most productive to creating successful entrepreneurial ventures. After years of trial and error, I’ve put together FutureLab (CEO 200), a course that is designed to provide the information, tools and support that I wished I had when I started my first company. I designed it with people in mind who have a passion and a love for what they do but need guidance and expertise in building a company that is reflective of this.
First launched in 2002, I’ve recently updated FutureLab to include new and compelling information and tools that really assist new entrepreneurs. I am delighted to have FIT offering the course through The Enterprise Center. If you’ve got a dream and a vision and need to put it together in a comprehensive plan then FutureLab is a course designed for you.
For more info http://fitnyc.edu/7126.asp#Strategy
I’d love to see you in my class!
Lisa Hendrickson teaches CEO 200 FutureLab and The Sustainable Organization.