My Idea Will Be Stolen If I Market — Part 2

How can you protect yourself?

Name your product, service or concept. Then trademark it. Someone can steal the product idea but they can’t steal the name.

Copyright, trademark and patent the idea itself if you can. You are completely defenseless if you don’t. (But be aware that many fashion “ideas” are not easily defined in ways that can be trademarked – that’s why a trademarked name is important). Many questions of ownership and rights are determined by the date a trademark was filed.

Copyright is often determined by usage: if you’re using it, it’s yours.

By owning a patent, you are protected.

These solutions are all great but be aware that to go after someone for infringement can be expensive and often large companies are well aware of the financial advantage they have over you when “borrowing” ideas. So above all, speak with an attorney so you know exactly where you stand in this area.

AND MARKET. MARKET BIG. MARKET FAST. Get your name out there…
eventually all ideas are picked up by others, so being first and loud is your best defense.

Sandra Holtzman teaches CEO 035: Licensing.



Hey Fashion Designers!

I know you have tons of fabric that don’t make the cut at the end of your seasons or semesters and that you have fabric that’s been laying around for ages because you “one day want to use it” or you had a “great idea for a project” a year ago.  Let’s face it, it’s just taking up space in your little apt.

The solution? MATERIALS FOR THE ARTS!  This amazing reuse center takes designers unused fabrics and trims (and pretty much all types of art supplies) and donates them to schools and non-profits that don’t otherwise have access or funding to these much needed materials.

So next time you are doing some spring cleaning head over to the MFTA and support local schools and non-profits!

33-00 Northern Boulevard, 3rd Floor
Long Island City, N.Y. 11101


Dinna Soliman teaches CTB 012 Microsoft Excel 2: Fashion Design, CTD 131 Creating Complete Tech Packs in Illustrator, and various TOT: Fashion Design classes.



The role of the store manager has gotten much more complex,professional, analytical and difficult. No longer is affinity for the product the prime job requirement but instead, affinity for the customer.

Carl Barbato, V.P. of Retail for David Yurman recently spoke at an FIT class and said, ”We can and do train people about the product, and the procedures, etc. What we look for in our staff is people who like people, like to work with people and like to help people. That is the most important characteristic.”

The customer is in control and the battle for who wins the customer is depends on the skill and talent of the store manager.

Robert Salerno teaches SXR 005 Intro to Today’s Multi-Channel Retailing and SXR 035 Real World Retailing: Operations and Management.

Advance your career. Pursue your passion.