FABRIC: OPERATION REUSE!

FASHIONABLE CAUSE

Hey Fashion Designers!

I know you have tons of fabric that don’t make the cut at the end of your seasons or semesters and that you have fabric that’s been laying around for ages because you “one day want to use it” or you had a “great idea for a project” a year ago.  Let’s face it, it’s just taking up space in your little apt.

The solution? MATERIALS FOR THE ARTS!  This amazing reuse center takes designers unused fabrics and trims (and pretty much all types of art supplies) and donates them to schools and non-profits that don’t otherwise have access or funding to these much needed materials.

So next time you are doing some spring cleaning head over to the MFTA and support local schools and non-profits!

MATERIALS FOR THE ARTS
33-00 Northern Boulevard, 3rd Floor
Long Island City, N.Y. 11101
Email: info@mfta.nyc.gov
www.mfta.org

 

Dinna Soliman teaches CTB 012 Microsoft Excel 2: Fashion Design, CTD 131 Creating Complete Tech Packs in Illustrator, and various TOT: Fashion Design classes.

MAYBE I’LL MANAGE A STORE BECAUSE I REALLY LIKE THIS STUFF…

INSIDE RETAIL

The role of the store manager has gotten much more complex,professional, analytical and difficult. No longer is affinity for the product the prime job requirement but instead, affinity for the customer.

Carl Barbato, V.P. of Retail for David Yurman recently spoke at an FIT class and said, ”We can and do train people about the product, and the procedures, etc. What we look for in our staff is people who like people, like to work with people and like to help people. That is the most important characteristic.”

The customer is in control and the battle for who wins the customer is depends on the skill and talent of the store manager.

Robert Salerno teaches SXR 005 Intro to Today’s Multi-Channel Retailing and SXR 035 Real World Retailing: Operations and Management.

BRAND I.D. and BRANDid


Today’s Brand Communications finds that the positioning of brand image and meaning are more challenging than ever.  Creating a memorable I.D. and appealing to the consumer’s connection to the brand’s id, is more demanding than ever.

Every communication with a target audience should offer the brand an opportunity to reinforce its mission and positioning.  Its message content should contain more than image.  It should communicate relevant functional and/or emotional meanings for the customer’s aspirations, wants and needs.  Successful brands connect with the consumer’s id, the source of instinctive energy.

A logo must be more than a graphic (see Branded Logoman for logos which have BRAND I.D.).  Each of these logos have established the Brand’s I.D. in one’s memory, as well as work with a tagline and/or slogan to create an aspiration, fill a need, satisfy a want, and stimulate the id. If a brand is multi-regional and/or global, it must also be aware of differences in language, pronunciation, connotation and interpretation that vary from region to region, from country to country, and continent to continent.  Globally, brand names and messages often don’t translate as intended.

Figure 1 Branded Logoman sketch by Dr. Arthur A. Winters 2010
Figure 1 Branded Logoman sketch by Dr. Arthur A. Winters 2010

An example of a brand communication translation gaffe was when Gerber, the well-known baby food company, learned that global marketing could be problematic.  In French Canada – the French translation of Gerber is vomiting.  How’s that for image and meaning?

The logo and brand name communicates brand image, but they should be used with serious thought.  A good example is Campbell Soup‘s new slogan:  “It’s amazing what soup can do”, rather than – “It’s amazing what Campbell Soup can do.”  By leaving out their sole ownership of “great soups,” they make their communication more consumer-centric by recognizing the consumer’s desire to choose for themselves the brand that will deliver amazing soup to their family.

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

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