Category Archives: Small Business

20140903_110507bb

My SS15 Fashion Week

Ann Yee (DENYC 2014)
Ann Yee SS14 Ann Yee SS14 Ann Yee SS14

Parke & Ronen (DENYC 2012)
Parke & Ronen SS14 Parke & Ronen SS14 Parke & Ronen SS14


I also attended this event with Instructor Melissa Hall: http://www.refinery29.com/2014/09/73904/bill-cunningham-fern-mallis-interview
Favorite bits:
“Fashion is armor to get through life.”
“I eat with my eyes.” (In response to question about food. When he moved into his new apartment the first thing he did was have the refrigerator removed to make more room for his file cabinets. He can always grab something at the deli. Doesn’t much care what he eats.)
Told a story about taking a photo of a woman because of the marvelous (his most used word) way the shoulder was cut in on her fur coat. Realized later it was Garbo.
Fiercely independent. For example, pays for his ticket to Paris each year. NYT would pay but then he’d have to do what they want him to.
He cried– touched that when spoke of mother gathering coal from the train tracks or sharing a story about a wonderful party on Fire Island (the last before the AIDS epidemic hit) or his experience of the famous 1973 Versaille fashion show– he had to stop and collect himself before returning to his almost constant smile.
Never spoke ill of his family although they clearly rejected him for being in fashion.

This Saturday

Freestyle Fashion Conference
Classes on lots of fashion business subjects
sponsored by NY Fashion Tech Lab.
There’s a 25% discount if you use the following code: (NYFTLAB)
http://freestyleconference.com/accelerating-your-growth-w/-nyft-lab

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Your business is meaningless without marketing and sales

Marketing and sales go hand-in-hand and are the foundations of revenue for your business. Do not put off marketing because other activities are more important. They aren’t.  If you’re not marketing and selling, you’re not:

1.       Bringing in revenue
2.       Getting on the radar of revenue-producing clients
3.       Showing investors you’re serious about selling your services or products

And for 4 other tips check out this post from A Billion Entrepreneurs:
http://www.abillionentrepreneurs.com/what-are-the-5-things-every-entrepreneur-should-have-to-be-successful/?utm_source=Vocus&utm_medium=email&utm_campaign=info%40abillionentrepreneurs.com&utm_content=ABE+Monthly+Newsletter

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.