Category: Pet Fashion

BARKinistas Unleashed: Meet the Designers

By , April 9, 2012 3:38 pm

Here is our first BARKinistas Unleashed 2012 Pet Fashion Designer interview!

Kelly Beneventano photo what a dog wants logo

Kelly Beneventano

What A Dog Wants Pet Photography & Designs


Photo shoots are available for private clients in the greater Long Island and New York metro area. Custom designs are available by contacting me directly.

lucky and pippy profile malani profile pippy head shot

There has never been a time when a dog hasn’t been in my life or touched my heart.  I always look back at that image of my German Sheppard mix Lucky protecting me under my stroller, that image of my childhood best friend Patches a Border Collie mix with me on my wedding day and the more recent images of my four rescue dogs Lucky, Shadow, Pippy & Malani at the beach with me at Port Jefferson. It’s those images, my obsession and love for dogs and past experience in the creative and animal welfare fields that started What A Dog Wants Pet Photography & Designs. My goal is to provide fun, expressive documentary-style pet photography that captures the heart, soul and personality of your pet. A beautiful and unique image that will bring memories and tell your pets story long after their gone. My designs are just as unique and fun as my photography, delivering a message and letting your dog express their pawsonalites.

Experience in the Pet Fashion Design and Marketing certificate program:
I started the Pet Fashion Design and Marketing certificate program at FIT in the fall of 2011.  With two classes left I am upon completion of the program.  This program has helped me gain so much knowledge of the pet industry.  Having the teachers who are in the industry guide me in the right direction and answer any questions I had was so helpful and motivating.  Having other students in the classes that are just as passionate about pets as I am, made the classes so interesting.  I looked forward to going to these classes even tho I had an almost two hour commute which is why I think I have completed the program so fast.
What a Dog Wants business card

BARKinistas Unleashed is free and open to the public, however you need a ticket to enter. Tickets are no longer available.

PawVogue’s Designer Auction

By , April 6, 2012 7:00 am

Paw Vogue Auction

BARKinistas Unleashed

By , April 2, 2012 2:14 pm

BARKinistas Unleashed is free and open to the public, however you need a ticket to enter. Tickets are no longer available.

BARKinistas Unleashed 2012 Pet Fashion Show

Fashion After BARK 2011

By , January 31, 2012 12:30 pm

FIT’s 3rd Annual Pet Fashion Show – Fashion After BARK
This year’s show will be in April 2012. Stay tuned for more info!

Henri Bendel: Open-See for New Designers!!

By , October 3, 2011 11:58 am

Pet Fashion Program Takes a Bow Wow!

By , September 7, 2011 9:05 am

On Sunday August 14th, Lauren Collier, host of News 12CT’s PET TALK interviewed Pet Product Design and Marketing certificate students Lisa Barnes and Jessica Linder along with CPS Managing Coordinator Joan Volpe for a segment that aired the following week. It was a terrific opportunity for both students who already have launched businesses and a great opportunity for pet lovers  in Connecticut to learn that FIT offers this training. HOT TOPICS INSIDER thought you’d enjoy at look at what went on.

By , September 2, 2011 1:25 pm

Win one of three raincoat sets for Fido from Les Pets en Voyage!!

Raincoat designed by Pet Product Design & Marketing certificate student, Abby Kass of Les Pets en Voyage.

Win one of three raincoat sets for Fido from Les Pets en Voyage!!
Contest ends tomorrow (Sept 3rd), so hurry up and enter!

Pet Industry = Recession Proof

By , August 31, 2011 8:56 am

‘For the Dogs’ Has a Whole New Meaning

At an exposition in Orlando, Fla., Debbie Bohlken sold her company's dog treats, which taste like ginger snaps. Americans spent $55 billion on pets last year. Gary Bogdon for The New York Times.

Published: June 4, 2011
The pet industry has proved remarkably resilient to the downturn, as humans buy gourmet meals and bottled water for dogs. Read more

Ada Nieves on Letterman

By , June 23, 2011 1:03 pm


Watch Ada Nieves on Letterman!

Congrats to our very first Pet Product Design & Marketing Certificate student – Ada Nieves!!! She was on David Letterman last night to talk about being a Pet Fashion Designer.


Do you have news to share? Let us know!!

For more info on the Pet Product Design & Marketing Certificate Program.



Drawing Dog Portraits

By , May 19, 2011 9:27 am

Drawing Dog Portraits for the American Cancer Society’s Bark for Life

There are hundreds of public service ads and commercials asking for donations to 9-11, Katrina, the tsunami and tornado victims, to orphaned children, abandoned pets, and more. Especially in this economy it’s difficult to always give cash, but many of us have special talents, so we can contribute in our own way.

Seven years ago I approached the American Cancer Society and offered to sketch pets at their Bark for Life, charging $20 a sketch and donating all the money collected to them. Each year since I’ve organized a group of illustrators and cartoonists associated with the Society of Illustrators to sketch with me. We’ve donated between $700 and $1600 a year, depending on how many artists participate. This past Sunday we drew 38 dog portraits in 3 hours, raising $760 for the ACS. It was a fun time… our models don’t hold very still, but it’s so much fun.

Joan Chiverton teaches SXD 635: Quick Sketching for the Pet-Product Business and SXG 140: Storyboard Techniques Studio for Costume Design.


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