Category Archives: Hot Topics

Making a Profit Online

Art: you make it, you sell it.

It’s not a well-loved mantra in creative circles or in art school hallways, but in order to live as an artist you have to survive. At the very least, one should be able to cover expenses and yield some profit. How is this done in a competitive marketplace where gallery space is limited and visibility is key?

Increasingly, artists are using online platforms to gain visibility and even sell their work. From Etsy to Saatchi Online, these platforms offer artists a way to network, promote, sell, and gain momentum as entrepreneurs with very little overhead costs. In some cases, retailers and other interested buyers are drawn to the established package that comes from DIY online promoting: a product with a defined brand and built-in audience. If you’ve already done the work of packaging your creative product, research alternative ways to facilitate your business outside of gallery circles– it might ultimately lead you back to them.

Here is a great list of 200 places to sell your work online:

http://www.artsyshark.com/125-places-to-sell/

Visual artists should consider Saatchi Online and the unique benefits of its social media-inspired platform:

http://www.saatchionline.com/promoting

Licensing Class

Great line-up of expert speakers for my licensing class which starts tomorrow!

Licensing is a great source of primary or additional income for your product(s).  Learn the basics about how to navigate the world of licensing in four weeks!  And get the lowdown from people who live licensing!

My guest speakers this term will be:

David Kalow – An Intellectual Property attorney with fashion product experience
Arnold Burstein – A Licensing Agent who knows all the in’s and out’s of the licensing world and is the Chair of the NY Chapter of the Licensing Executives Society
Serena Godwin – Licensing Manager, Natori and (surprise guest speaker?)
Nathan Fleisig – An FIT faculty who specializes in licensing names and products
Outerstuff:  Director of Licensee Global Social Compliance, and an FIT faculty member.

It’s not too late to register!
CEO 035 (55A) Licensing
Thurs., April 25, May 2, 9, 16
6:20-9:10pm

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Hurricane Sandy Update

The blog is back up! It had gone done at some point during the hurricane…

UPDATE

FIT cancelled ALL classes through Sunday, November 4th, 2012. Some offices at FIT are open with limited staff until 4pm today and tomorrow (Friday).
More info here: http://www.fitnyc.edu/2752.asp