Category: Hot Topics

Michele Savoia

By , February 21, 2014 12:16 pm

The Center for Professional Studies mourns the loss of our instructor, colleague, friend and FIT grad, Michele Savoia. Savoia was in the very first Menswear Design class at FIT and after graduating went on to a wonderful career as a custom tailor and costume designer.He had a very high profile clientele and truly was a walking encyclopedia on all things important in the Men’s business.His sense of fit, image and styling was unparalleled.You could not stump him and his advice was spot on in terms of what to wear when. His own avant garde appearance, complete with numerous tattoos only added to his appeal and our adult students, many professionals in the industry, loved him. While the press quickly labeled him a “fashion designer” the fact is he was called “The Tailor” carrying on a family tradition from his grandfather and father.

Here is a picture of Savoia taken in his very last class on Wednesday evening 2/12. It is quintessentially him and captures his vitality. His accidental death is such a loss for all who knew him. Let us all remember him just this way. Our thoughts and prayers go out to his family and friends.

Michele Savoia teaching. Photo by Larry Byrd

 

Making a Profit Online

By , August 12, 2013 3:22 pm

Art: you make it, you sell it.

It’s not a well-loved mantra in creative circles or in art school hallways, but in order to live as an artist you have to survive. At the very least, one should be able to cover expenses and yield some profit. How is this done in a competitive marketplace where gallery space is limited and visibility is key?

Increasingly, artists are using online platforms to gain visibility and even sell their work. From Etsy to Saatchi Online, these platforms offer artists a way to network, promote, sell, and gain momentum as entrepreneurs with very little overhead costs. In some cases, retailers and other interested buyers are drawn to the established package that comes from DIY online promoting: a product with a defined brand and built-in audience. If you’ve already done the work of packaging your creative product, research alternative ways to facilitate your business outside of gallery circles– it might ultimately lead you back to them.

Here is a great list of 200 places to sell your work online:

http://www.artsyshark.com/125-places-to-sell/

Visual artists should consider Saatchi Online and the unique benefits of its social media-inspired platform:

http://www.saatchionline.com/promoting

Licensing Class

By , April 24, 2013 1:34 pm

Great line-up of expert speakers for my licensing class which starts tomorrow!

Licensing is a great source of primary or additional income for your product(s).  Learn the basics about how to navigate the world of licensing in four weeks!  And get the lowdown from people who live licensing!

My guest speakers this term will be:

David Kalow – An Intellectual Property attorney with fashion product experience
Arnold Burstein – A Licensing Agent who knows all the in’s and out’s of the licensing world and is the Chair of the NY Chapter of the Licensing Executives Society
Serena Godwin – Licensing Manager, Natori and (surprise guest speaker?)
Nathan Fleisig – An FIT faculty who specializes in licensing names and products
Outerstuff:  Director of Licensee Global Social Compliance, and an FIT faculty member.

It’s not too late to register!
CEO 035 (55A) Licensing
Thurs., April 25, May 2, 9, 16
6:20-9:10pm

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Hurricane Sandy Update

By , November 1, 2012 11:36 am

The blog is back up! It had gone done at some point during the hurricane…

UPDATE

FIT cancelled ALL classes through Sunday, November 4th, 2012. Some offices at FIT are open with limited staff until 4pm today and tomorrow (Friday).
More info here: http://www.fitnyc.edu/2752.asp

 

 

Weather

By , October 26, 2012 5:00 pm

Due to possible severe weather caused by Hurricane Sandy, the college is monitoring conditions and coordinating efforts through the Office of the Mayor, the State University of New York, and the New York State Office of Emergency Management.

As of today, October 26, the college remains open and all classes and activities will be held throughout the weekend as scheduled. Please check your FIT email, www.fitnyc.edu, or the college’s emergency phone line at 212-217-7792, late Sunday evening or early Monday morning for any possible changes to the schedule.

What is Your Brand Story Strategy?

By , October 25, 2012 11:22 am

Brandpsych logo
by Peggy and Arthur Winters

We recently came across a quote from John Norman, CCO of The Martin Agency, which struck a familiar cord:

“We used to tell stories through campaigns. Now we build stories.”

As we mentioned in our August 2012 blog post, some companies communicate their Brand Stories better than others.

Telling a story is based more on a one-way communication and Building a story is based more on today’s demand for two-way communications between the brand and the customer and among many of the brand’s customers.

A good example of building a brand story is The Martin Agency’s “GEICO” campaign. How many companies have invested so much in a campaign, with a series of different ads to keep everyone entertained and informed on what the brand story is and does? This strategy is much more than the Gecko avatar, but he is its star no doubt. The campaign continues to live up to The Martin Agency’s philosophy to surprise, delight and break through the clutter with creativity.

Geico

Tying in with “You Know the Lyrics,” on a radio station’s website – Always in tune?

Looking at a brand or company, its personality and its projected image is how consumers take that first step to becoming one of the brand’s customers. When the brand weaves a believable, relevant, entertaining or useful story about what it offers, the consumer is ready to connect and build a long-term relationship. The attraction was strong and the brand delivers on its brand promises, a longer relationship will hopefully develop and last over time.

Take for example the new TV and YouTube ads for CHICO’S: vibrant, enthusiastic, romantic dancing, cheeky, stylish for their target customer:  fashion savvy women of 30 years and older, enjoying the joy of fashion, friendship, and life…

Or their sister brand, White House/Black Market, another spirited brand — building their story through an image that offers: “WORK IT, The Other Side of Work Wear.”
Connecting with another TV commercial and YouTube video presenting their dancing spirit with style and a fashion show. They are “dedicated to helping their customers feel that every place they go is more beautiful… simply because they are there.”

Both TV Commercials (YouTube links below) are strategically running during the popular TV show, “Dancing With The Stars.”  A smart alignment of message and audience, wouldn’t you say?

chicos logo

 

white house black market logo

The challenge for every brand in this fractious, chaotic media world, is to take a fresh look at and deeply know who is their audience. What are their new media habits? How can the brand’s biography, history, and interesting/relevant anecdotes resonate across media formats to this more well-understood audience?

So it may be time to ask: When was the last time you took a fresh look at your audience and your Brand Story? And moreover, have you built a relationship with your customers? Are they looking for you and connecting with the brand?

 

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning and SXR 050 Intro to Branding: The Art of Customer Bonding.

Fall 2012 Catalog

By , August 23, 2012 11:26 am

“The Fall Hot Topics brochure features Purple Endive, a vivid organic color that Mother Nature provides as part of her Autumn palette.”

- Instructor of class SXC 260 and Facilitator of the Color Certificate Programs, Deborah Hernandez

View classes and register online or download the catalog PDF.

 

2012 Certificate Ceremony

By , June 28, 2012 1:09 pm

Here are a few photos from this years Certificate Ceremony.
To view the rest, visit our Facebook page – http://www.facebook.com/FITHotTopics

Congrats Everyone!!

ESL / Trend Tracking

By , June 11, 2012 12:30 pm

ESL/Fashion Business Program
SXN 358 55A: Track 5 Fashion Trend Forecasting Elite/ Accelerated Level

Marguerite LaCorte Headshot

This advanced track enhances careers in marketing, branding, fashion journalism, and product development. Experience exactly how trends are tracked from identifying consumer behavior to lifestyle impact levels to new product possibilities. Work with professional trend experts on color forecast and product predictions in fashion, accessories and home. Create your own mini fashion forecast/trend report based on market and street trend hunting exercises. This track is Facilitated by Marguerite LaCorte.

MARGUERITE LA CORTE is a Global Trend Tracker™ and Product Anthropologist. Strong on both the Marketing and R&D side, she travels the world for 30-45 day periods working for clients to help them identify emerging consumer insights, novel ingredients, and unique consumer rituals and products, offering meaningful end benefits in the form of proprietary research reports and creative presentations 60 days after her return Stateside.

Register for all ESL programs here: http://www.fitnyc.edu/noncreditregister and select ESL Programs.

Summer 2012 Catalog & Registration

By , May 17, 2012 4:17 pm

Register online: http://www.fitnyc.edu/noncreditregister
and click to download the Summer Catalog.

HT Summer Brochure Ad 2012Register online: http://www.fitnyc.edu/noncreditregister
and click to download the Summer Catalog.

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