All posts by Sandra Holtzman

This Saturday

Freestyle Fashion Conference
Classes on lots of fashion business subjects
sponsored by NY Fashion Tech Lab.
There’s a 25% discount if you use the following code: (NYFTLAB)
http://freestyleconference.com/accelerating-your-growth-w/-nyft-lab

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

Your business is meaningless without marketing and sales

Marketing and sales go hand-in-hand and are the foundations of revenue for your business. Do not put off marketing because other activities are more important. They aren’t.  If you’re not marketing and selling, you’re not:

1.       Bringing in revenue
2.       Getting on the radar of revenue-producing clients
3.       Showing investors you’re serious about selling your services or products

And for 4 other tips check out this post from A Billion Entrepreneurs:
http://www.abillionentrepreneurs.com/what-are-the-5-things-every-entrepreneur-should-have-to-be-successful/?utm_source=Vocus&utm_medium=email&utm_campaign=info%40abillionentrepreneurs.com&utm_content=ABE+Monthly+Newsletter

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

What “I’ll try” really means in business and personal relationships

Short answer: the other person isn’t really committed.

Communications 101: Communication is the foundation of all relationships  — business and personal.  When communications function well in a relationship, the relationship succeeds. When they don’t, the relationship struggles.  It’s that simple. And “I’ll try” is a bright red flag.  Whether it’s a business or personal relationship, “I’ll try”  is a signal that should not be ignored…it signifies something is amiss in the communications, and thus the relationship. When you receive the “I’ll try” message, you need to proceed carefully.

Gene Guberman (gguberman@verizon.net) specializes in dealing with communications within relationships. Here is his take on the situation: The way someone communicates reveals something the person is unaware of. In poker it’s known as a person’s “tell” that unveils they are “bluffing”. Interpersonal communication is loaded with varieties of information untrained people don’t perceive and speakers don’t know they are unwittingly sharing about themselves. Conflict is omnipresent between individuals. Managing conflict between people and building successful relationships requires understanding the hidden aspects of communications – our own and those of significant others.

 

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.