The role of the store manager has gotten much more complex,professional, analytical and difficult. No longer is affinity for the product the prime job requirement but instead, affinity for the customer.
Carl Barbato, V.P. of Retail for David Yurman recently spoke at an FIT class and said, ”We can and do train people about the product, and the procedures, etc. What we look for in our staff is people who like people, like to work with people and like to help people. That is the most important characteristic.”
The customer is in control and the battle for who wins the customer is depends on the skill and talent of the store manager.
Robert Salerno teaches SXR 005 Intro to Today’s Multi-Channel Retailing and SXR 035 Real World Retailing: Operations and Management.