Maintaining Integrity as You Grow Your Business

By , August 20, 2013 1:35 pm

How to maintain integrity in the creative and entertainment industries is a central question to the new and struggling creative entrepreneur. What you’re willing to compromise can define your career.

In this digital age of increased transparency, consumers want to know what to expect from a business and they readily share that information to broad social networks. This is why it’s important to set a precedent and maintain it; still, there are certain moments that call for flexibility.

Is responding to these calls necessary every time, and if so how flexible should one be? While the answers to these questions depend on the situation, overall one should be able to respond to these moments in a way that is consistent with the company’s and one’s own moral and social values. Set aside time to figure out what you and/or your company stands for as a creative and professional enterprise. Outlining these values now may help you maintain your integrity as your business grows.

Read more to gain insight on recognizing precarious compromises and get tips on maintaining integrity in your business:

http://www.thebusinessofbeingcreative.com/2013/06/18/the-problem-with-flexibility/

https://www.openforum.com/articles/the-importance-of-keeping-your-integrity-in-business-1/

Making a Profit Online

By , August 12, 2013 3:22 pm

Art: you make it, you sell it.

It’s not a well-loved mantra in creative circles or in art school hallways, but in order to live as an artist you have to survive. At the very least, one should be able to cover expenses and yield some profit. How is this done in a competitive marketplace where gallery space is limited and visibility is key?

Increasingly, artists are using online platforms to gain visibility and even sell their work. From Etsy to Saatchi Online, these platforms offer artists a way to network, promote, sell, and gain momentum as entrepreneurs with very little overhead costs. In some cases, retailers and other interested buyers are drawn to the established package that comes from DIY online promoting: a product with a defined brand and built-in audience. If you’ve already done the work of packaging your creative product, research alternative ways to facilitate your business outside of gallery circles– it might ultimately lead you back to them.

Here is a great list of 200 places to sell your work online:

http://www.artsyshark.com/125-places-to-sell/

Visual artists should consider Saatchi Online and the unique benefits of its social media-inspired platform:

http://www.saatchionline.com/promoting

Developing Your Personal Brand

By , July 29, 2013 11:54 am

FIT Students are ambitious, energetic pacesetters who pursue careers in design, fashion, art, communications, and business. No matter what your career, developing a personal brand will allow you to differentiate yourself in the market, whether you want to design a new shoe line or become a movie producer.

We found a great article, Personal Branding 101, by Lisa Quast at Forbes.  A quick summary of the six specific tips follows, but the full piece is worth the read so check it out:
http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/

Step 1: Define your aspirations. Be specific about your goals and objectives. FIT students need to set clear goals that relate to their interests, such starting their own jewelry line.

Step 2: Conduct research. What can you learn from what others are doing? There is a lot of competition in the fashion and related industries, so learn more about your competition.

Step 3: Determine your brand attributes. What adjectives do you want people to associate with you and why?

Step 4: Assess your current state. How large is the gap between the current you and the person you want others to perceive you? For FIT students, this may mean that you are a hobbyist with tremendous talent who wants to be seen as a serious designer.

Step 5: Create your game plan. Your game plan needs to include all aspects of yourself as a product. Your specific media strategy counts, but so does but how you present yourself in person.

Step 6: Manage your brand. Proactively manage all aspects of your brand and make sure everything works together to reinforce your attributes and market niche.

This article definitely offers a lot of great ideas for both established and developing professionals.

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