Are you a successful business?

Three of the most important things startups need to focus on / demonstrate if they are raising money, want to grow or just plain want to be successful:

1. Gaining customers (or if no proof of concept then a list of qualified customers)

2. Showing they know how to grow their business

3. Demonstrating profitability and ROI

These points may sound easy to achieve and you may be saying to yourself, ho hum, I don’t need to read further.

Point number 2 – showing you know how to grow your business is key to not only getting funding but to keeping your business healthy. This is something that many startups and small businesses don’t focus on. They say cash is king and “they” are right. Sometimes companies become very successful very quickly and can’t handle it. Prepared for growth. By managing your cash flow you can set goals to grow your business, manage cash on a monthly basis and get a clear picture of what’s going on in your business. Make sure you understand all the financing options available to you – traditional as well as alternative and invoice factoring.

Don’t put your entire business at risk because of something that’s easy to plan for and track.

Here’s some interesting related points:

Sandra Holtzman teaches CEO 035: Licensing.

She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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