Okay so it’s still January and below is a link to another list – this one is good for all times. The 20 points are all business startup basics. Great post.
I’ll add one point to the list: 21. Protect your intellectual property. Trademark, patent, copyright, trade dress and protect your trade secrets. Make sure you own your name (Prince vs. the artist formerly known as Prince; Bistro Laurent Tourondal/BLT vs. Café Ruhlmann are just two examples of an artist and chef respectively who have had to fight to keep their name).
Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.