Everyone loves top 10 lists.
So now that we’re ending the first quarter of the year…here’s some helpful directions to focus on in your marketing and business (they are in no particular order of importance)
1. Integrate your marketing
As much as everyone would really love “the answer” and that it be just one thing…social media is the “one” at the moment…that’s just not how marketing works. Marketing is an eco-system that includes social, PR, collateral, branding etc.
2. Put in a call to action in every piece of marketing you do
This may sound self-serving but it actually helps direct the customer to the key next steps in order to buy your product or otherwise engage with you.
3. Create content that is valuable to your customers
This includes helpful tips and case histories that will help move the prospective forward to become a customer.
Tweet, blog, get your voice out there and heard. I posted a jobs graph from another source a while back and suddenly it’s been “Pinned” by dozens of people on Pinterest. Who knew?
5. Do primary research with your customers
Ask them open-ended questions about what’s important to them about your product or service and what will drive them to buy it.
6. Listen to your customers’ answers
The information may be different from what you expected. Welcome the face that you do not know it all and keep your ego out of it.
7. Follow-up after the sale
Thank your customers. If they have feedback (which you should solicit) listen to it and if something is wrong, make changes or otherwise implement their feedback.
8. Identify your influencers
Build a relationship with them either on-line or in person.
9. Brand yourself, your product, your company
Remember, you are your brand. Use experiences and stories to help with brand identification. Your customers will also help you create your brand.
10. Write better subject lines
It’s a crowded, competitive world out there…make sure your communications are opened.