As if you need a reason to go to Las Vegas!!!

The annual Licensing Expo is a good way to explore the options out there to license out your product or to consider in-licensing someone else’s. Check out the link and see if it’s for you.

The expo is sponsored by LIMA: The International Licensing Industry Merchandiser’s Association – learn more about LIMA at their website.

If, by chance you are more engineering (remember Jane Russell’s bra was allegedly created by engineers) or scientific oriented

Check out the Licensing Executives Society.

While the information at their meetings will almost certainly be outside the fashion sector, they do provide valuable information and resources.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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