As if you need a reason to go to Las Vegas!!!

By , June 9, 2012 9:44 am

The annual Licensing Expo is a good way to explore the options out there to license out your product or to consider in-licensing someone else’s. Check out the link and see if it’s for you.

http://www.licensingexpo.com/

The expo is sponsored by LIMA: The International Licensing Industry Merchandiser’s Association – learn more about LIMA at their website.

http://www.licensing.org/

If, by chance you are more engineering (remember Jane Russell’s bra was allegedly created by engineers) or scientific oriented

Check out the Licensing Executives Society.

http://www.lesusacanada.org/

While the information at their meetings will almost certainly be outside the fashion sector, they do provide valuable information and resources.

Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.

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