Louis Vuitton is looking for new and innovating ways to engage with their target demographic, and it looks like they are focusing on video campaigns.
The concept is to engage their audience, and generate traffic to it’s online magazine, the “New, Now.” They have since posted five videos, starting with Choreographed Dolls and product focus on their shoe collection. It’s actually extremely engaging, and could be viewed here:
The magazine goes into further detail and explanation for the inspiration behind the videos. This creative product feature approach encourages Louis Vuitton to story-tell with their Luxury merchandise in a more interactive environment.
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