Client Feedback is Key

Most of us assume that all is well with our clients and projects unless told otherwise. However, a smarter way to gauge how your business is doing is to reach out to your client base on a regular basis before they come to you. How do you get this done?

  • Client Debriefings

A client debriefing is just that. Time alone with your client where you can hear about the good, the bad and the ugly. This is frequently done through sharing a meal such as breakfast, lunch, or dinner; meeting for coffee or drinks; or, during a project walk-thru at a client’s site. The point is to get away from ringing phones and staff interruptions to have some quality time to spend with that person. It’s often said that the measure of a person is not evaluated when things are going well. When problems arise or the unexpected occurs, how do you meet those challenges and overcome obstacles to your client’s satisfaction?

  • Client Satisfaction Surveys

A client satisfaction survey is a list of questions prepared by either your company or a marketing consultant to determine the satisfaction quotient of your clients. What are the things you are doing right? And, what are you doing that needs correction or modification? You might even find out that an effort underway is not needed, wanted, or appreciated by the client at all.

Some useful questions include: What service that we provide do you feel is the most important? What service do you feel is the least important? And, what do you feel we do best?

Effective client feedback can save you time, money and even open up new market areas for you to explore.

Jill Youngerman teaches CEO 008: Marketing Techniques for Promoting Your Business.

 

 

 

One thought on “Client Feedback is Key

  1. All of this is true. After all, not all customers who are unsatisfied with your service will take the time and effort to inform you of what you did wrong. Some will just switch over to a competitor without warning. As long as you approach customers the right way, you can get some good feedback for improvement and keep their business at the same time.

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