During the Winter Holidays, the windows of every establishment are so lavishly decorated to initiate the beginnings of the Holiday season.
The concept focuses on a magical carousel that comes to life along with a young boy and his grandfather in a major landmark in New York, Central Park. The young boy, his grandfather and the carousel animals then visit the Tiffany flagship store on Fifth Avenue to discover that they had been there many times before.
Tiffany is able to convey their association of a boy’s childhood experience with diamonds, which highlights the season of gift giving and include their branded products through their digital storybook as well as their relate-able three-dimensional Holiday Windows.
Dalia Strum teaches SXF 120: Blogging Smarts for Business.