Tiffany’s Window goes hand in hand with their digital storybook



During the Winter Holidays, the windows of every establishment are so lavishly decorated to initiate the beginnings of the Holiday season.

This year, luxury Jeweler Tiffany & Co. created a story, “The Winter Carousel,” that translated from their 2011 whimsical holiday windows to send traffic to their digital storybook to learn more.

Click here to Read / Hear “The Winter Carousel Story”

The concept focuses on a magical carousel that comes to life along with a young boy and his grandfather in a major landmark in New York, Central Park. The young boy, his grandfather and the carousel animals then visit the Tiffany flagship store on Fifth Avenue to discover that they had been there many times before.

Tiffany is able to convey their association of a boy’s childhood experience with diamonds, which highlights the season of gift giving and include their branded products through their digital storybook as well as their relate-able three-dimensional Holiday Windows.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.

One thought on “Tiffany’s Window goes hand in hand with their digital storybook”

  1. We were lucky enough to see this Tiffany display back end of last year, and it just goes to show with a great imagination, just how much can be created.

    The cross between the Winter Theme and a Fair Ground was so clever, and unique, I don’t think that most people would have related the display to anything ever provided by Tiffany & Co.

    Just fabulous display, and also a great article about The Winter Carousel Story.

    Jack & Dinny

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