We’re living in a connected world. What happens when the connected world becomes … unconnected?
The recent nor’easter power outages in NJ, CT and part of NY this past week impacted a huge number of homes and businesses. It’s at times like these our dependence on electronics becomes so evident.
Remember when we used to memorize phone #s, account #s, birthday and anniversary dates? Then came computers, the PDA, blackberry, IPhone, Ipad and assorted cell phones.
The recent outages this past week, are a reminder to back up our systems off site, if possible, and even have back-up office space available for use in an emergency. If the outages are widespread, like these were, you can’t easily trot over to your local coffee shop, hair salon or favorite restaurant to re-charge your devices. Why? Nobody has power. Here’s an old fashioned idea: How about backing up your electronic data with hard copies (yes, paper!) of important phone #s, client contact info, appointments, dates/calendar, banking and credit info? You won’t be sorry.
Just one more thing … please remember where you put it!
Jill Youngerman teaches CEO 008: Marketing Techniques for Promoting Your Business.