WHAT’S TRENDING
Italian label Moschino has recognized that people are shopping from any device that has internet access, so they have just launched their fully optimized mobile boutique, which allows an assorted range of mobile devices to online shop their boutique www.moschinoboutique.com
This multi-functional platform is being accessed more and more by iPhones and iPads, and Moschino is working hard on making their user experience seamless.
As more people are spending much more time on their mobile devices, this means they are shopping more online, and there needs to be fewer steps to the checkout process. A mobile-optimized can prove more effective for a brand in terms of ROI.
Zappos has done a pretty good job in translating their original one-page e-commerce to their fast paced, yet sticky mobile site (with their cute cat icon).
Indeed, Moschino has already received orders through the newly-optimized site since its launch last week.
The site allows users to shop the Moschino, Moschino Uomo, Moschino CheapAndChic and Love Moschino ready-to-wear and accessories collections.
The brand has divided the site into men’s or women’s, and further narrows the selection through a horizontal navigation bar that includes accessories, handbags, footwear, shirts, coats, jackets, skirts, denim, sweaters, pants, tops and tees, and dresses.
It is extremely user-friendly to browse the content, which is important especially for smartphone and tablet users and get them used to mobile conetent.
Dalia Strum teaches SXF 120: Blogging Smarts for Business.