The best way to create a long term relationship with your customer is to connect to her/him on the deeper level. How to do that? You need to know as much as possible about your target customer. Learn about your target consumer using primary and secondary research to support your statements. What do you need to study?
Demographics:
1) Age
2) Gender
3) Personal and/or household Income
4) Marital status
5) Family size
6) Education
7) Ethnicity
8) Religion
Psychographics:
1) Shopping preferences
2) Spending habits
3) Activities
4) Culture
5) Social class
6) Personality
7) Motivation
8) Interests
9) Hobbies
Geographic:
1) Primary locations of your customers
2) Door locations of your target retailers
Svetlana Zakharina teaches SXF 201: Advanced Style, Plan, and Merchandise- From Concept to Production and SXF 240: The Complete Guide to Global Sourcing.